CRM software is a vault of valuable data that tracks interactions companies have with their customers, spanning from contact information to in-store experiences and customer attributes. This translates to valuable data brands can leverage in their marketing efforts. By tapping into their CRM data across channels using people-based marketing technology, marketers can:
Achieve a single customer view.
Create integrated 360° customer profiles.
Reach customers more effectively through addressable media.
Recognise their customers across channels.
Decrease wasted ad spend.
Most importantly, CRM data provides marketers the tremendous opportunity to shift to one-to-one marketing at massive scale. Take a closer look at how marketers can unlock the value of their CRM data in Signal’s newest infographic: