With the emergence of people-based marketing, an identity graph is the foundation required to recognise people across channels and devices at every step of the customer journey to deliver true 1:1 marketing at scale.
But what exactly is an ID graph and what should marketers prioritize when evaluating a vendor?
Download this two-page guide to learn:
An overview of ID graphs and how they link data across channels and devices.
A comparison of in-market solutions by speed, persistence, neutrality and scale.
What marketers should ask an ID graph vendor to get the best targeting, measurement and personalisation outcomes.