Econsultancy Report: People-Based Advertising in Australia

Download the new research report evaluating the impact and future of addressable media

Without question, traditional online advertising as we know it is at a crossroads. Econsultancy interviewed over 358 senior Australian marketers and media buyers across a vast array of industry verticals to find out how addressable media is changing the landscape.

Download the first-ever report on people-based advertising to learn where your competition will be spending their media budgets in 2016 and beyond.

People-based Advertising in Australia: Evaluating the Impact and Futer of Addressable Media

Key Findings:

  • 2 in 3 Australian advertisers are buying people-based ads.
  • 86% of Australian advertisers report that people-based ads outperform traditional digital media.
  • 92% of Australian media agency buyers are increasing people-based media buys this year.