The Advertiser’s Guide to People-Based Marketing

Learn how to take the guesswork out of targeting, eliminate wasted ad spend and ultimately increase conversions.
Providing more personalised and immediate brand experiences to your customers requires connecting with real people rather than pixels.

Marketers have long relied on email and direct mail for one-on-one engagement with customers, but now advertisers can use the very same data-driven approach to quickly and accurately target existing customers with personalised ads for improved campaign lift and return on investment.

Advertiser's Guide to People-Based Marketing

You'll learn:

  • An overview of people-based marketing as a strategic discipline.
  • How to bridge the gap between offline and online data to achieve superior targeting and scale.
  • The “must-have” capabilities when evaluating a people-based solution.
  • How a major brand achieved a 6x lift in conversions through a people-based targeting approach.