Mission

Our mission is to connect the world’s brands to their customers at scale. In a world of fragmented devices and attention, Signal provides an open identity foundation for brands, data owners, and their marketing partners to immediately address customers in real time across any device and any marketing channel.

Learn more about how we do it.

Lisa Weinstein Read Bio

Chief Executive Officer

A seasoned technology and marketing executive with deep industry knowledge, Lisa leads Signal’s operations and growth in the burgeoning identity resolution market. Ahead of joining Signal, she served as CEO of digital media company Curiosity.com, preceded by her tenure as CEO of Engine Media, the global media services operating unit of the Engine Group. Lisa has also served as President of Global Digital, Data & Analytics at Starcom MediaVest Group, where she pioneered the use of both first-party and third-party data-driven marketing for some of the world’s biggest brands, and for more than a decade held US and global executive leadership roles within GroupM and Mindshare. Her industry accolades include the American Advertising Federation (AAF) Hall of Achievement, Advertising Age and Crain's Chicago Business 40 Under 40, Advertising Age Media Maven, Advertising Women of New York's Women Changing the Game, iMedia 25 Innovators, Adweek Media All-Star and Broadcasting & Cable Next Wave of Leaders. Lisa has additionally served on Google's Global Media Council, Twitter's Client Council, Forbes’ Executive Women's Board, the AAF Board of Directors and the IAB Agency Advisory Board, among others.

Matt Hrushka Read Bio

Chief Technology Officer

Matt brings over 20 years of technical and leadership experience to Signal. He is an international award-winning technologist, author, and entrepreneur. He has a strong background in building and operating technology teams in the US, UK, and Asia with a focus on ad tech, consumer intelligence, and enterprise systems. During his diverse career, Matt has worked in development, senior leadership, and in advisory positions in startups and venture capital firms.

Sierra Hinson Read Bio

Head of Finance

Sierra is Head of Finance at Signal, overseeing the HR, Finance and Legal departments which she leads with a passion for using data to drive business decisions. Sierra brings more than a decade of experience leading operations for early stage and private companies and is intimately familiar with all stages of company growth. Prior to Signal, she served as COO and Head of Finance at Curiosity.com and VP of Operations at Pear, a Division of CustomInk, where she was key member of the leadership teams. As SVP of Finance at Sittercity, she played a critical role in all of the $20+ million company’s fundraising and M&A activities. Sierra holds a B.S. in Accounting from the University of Illinois and is a Certified Management Accountant.

Joe Doran Read Bio

EVP, Chief Identity Officer

Kelly Davis Read Bio

Senior Vice President, Customer Operations & Delivery

Michael Hand Read Bio

Managing Director, EMEA

See All

2010

Mike Sands, Marc Kiven and Eric Lunt, much dismayed by a fragmented marketing landscape, meet to strategize ways to fix what they see as missed opportunities for brands. Together, they share a vision for making sense of the mess, and found Chicago-based BrightTag. Its tag management solution enables online publishers and marketers to streamline data as well as advertising management and complexity — something Signal still does today.

Gaining momentum, the company raises $3 million in Series A funding led by Pritzker Group Venture Capital and TomorrowVentures. Recognizing our enormous promise, other investors jump on board, including EPIC Ventures and Jason Knapp.

2010

2011

Our tag management solution and data hub integration platform officially launches to the public. The platform is purpose-built to optimize the collection of data, with server-direct, real-time capabilities for passing data from websites and mobile apps to multiple vendors.

As the product takes off, the company secures $5 million in Series B funding, and adds I2A Fund to its roster of ardent supporters.

2011

2012

Two sure signs that a company’s heading in the right direction: a new address for a growing team, and fresh funding from some leading venture capital firms. In our case, that comes as a move to new offices at 440 N. Wells Street in Chicago and a $15 million Series C funding round led by Baird Capital, with contributions from EPIC Ventures, I2A Fund, Pritzker Group Venture Capital and TomorrowVentures.

With a Chicago Innovation Award and an eTail Rising Star Award further galvanizing our mission to fix the broken marketing machine, we enter the European market through the acquisition of SiteTagger — at that time among the largest tag management solutions in the U.K.

2012

2013

Yahoo! JAPAN becomes the Japanese market’s exclusive distributor of the BrightTag platform. We next sets our sights on Latin America, partnering with AUNICA to provide Brazilian and Latin American marketers with a results-driven, omnichannel data platform.

Support grows and grows, culminating in $27 million in Series D funding from Baird Capital, EPIC Ventures, G-Bar Ventures, I2A Fund, Jumpstart Ventures, Pritzker Group Venture Capital and TomorrowVentures.

2013

2014

Ahead of our inclusion in the Red Herring Top 100 North America, we take a bold step and change our name to Signal, a brand better reflecting our vision for the future of marketing technology. To help brands create next-generation customer experiences, the open data platform that sits at the core of Signal’s business today is born.

Building a global brand means you must have reach and presence in places like Sydney, Tokyo, London, Singapore, Melbourne and Sao Paulo. It also means you must have a world-class headquarters. So Signal relocates again, to a new HQ enjoying state-of-the-art infrastructure and amenities while providing ultimate accessibility to Chicago’s West Loop, the heart of the city’s technology corridor.

To close out the year, Signal surpasses 10,000 customers. That’s a lot of happy people.

2014

2015

Signal ranks number 51 on Inc. magazine’s annual ranking of the 5,000 fastest-growing companies in the U.S., buoyed by 5,244% year-over-year growth and more than 100 new team members.

The honors don’t stop there. Signal also lands at number 11 on the Deloitte Technology Fast 500 names the fastest-growing technology, life sciences, energy tech and media companies in North America. This continued recognition helps position Signal at the forefront of its industry as a cross-industry vertical solution provider.

2015

2016

Crain’s Chicago Business names Signal the number one fastest-growing company in the Windy City. The company also completes a $30 million Series E funding round, led by Chicago-based I2A, joined by Pritzker Group Venture Capital, Baird Capital, EPIC Ventures and Silicon Valley Bank.

Signal also joins the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. No one captures the spirit of this partnership better than NAI President and CEO Leigh Freund: “Signal honors high standards for consumer privacy and upholds a true commitment to compliance. We look forward to helping innovative businesses thrive, together.”

In addition, Signal is once again named to the Inc. 5000 list of fastest-growing private companies, coming in at number 14 in Chicago and number 13 in Illinois. Credit the more than 130 dedicated, passionate team members that help make honors like this possible.

2016

2017

Moving on up (and over), Signal relocates to its new 27,000-square-foot headquarters at 222 N. LaSalle St., a.k.a. the Builders Building, a 90-year-old office tower overlooking the Chicago River. Following five-year growth of more than 10,000% and with a staff eclipsing 160 employees company-wide, the new space comes as a very welcome change.

2017

2018

A new category, “Identity,” appears in the LUMAscape marketing technology taxonomy — and Signal is among the representative providers selected for inclusion. Identity’s LUMAscape debut in many respects heralds the culmination of the revolution kickstarted by Signal’s launch, formally recognizing 1:1 marketing’s growth beyond the walled gardens into myriad new channels.

Signal further cements its place within the martech ecosystem via key partnerships including integrating with Adobe Audience Manager, the data management platform within Adobe Experience Cloud. The integration empowers brands to deliver more contextually relevant, in-the-moment advertising across every touchpoint.

Signal also pairs identity resolution with Selligent Marketing Cloud’s marketing automation solution, letting marketers reconcile consumer identities across owned and paid media. In addition, Signal extends its Customer Identity Solution to Flashtalking’s independent ad serving and creative analytics capabilities, giving brands a comprehensive mechanism for delivering and measuring personalized dynamic creative across devices.

2018

2019

Signal closes out its first decade by unveiling the first digital marketing platform capable of performing data onboarding and onsite identity resolution in real time. The solutions accomplish in minutes what other data onboarders require days or weeks to complete, radically reducing the time and effort needed to build and deploy a proprietary identity graph across multiple marketing channels.

Signal also welcomes new leadership with the arrivals of CEO Lisa Weinstein and COO Jay Stocki. These two data-driven marketing veterans and longtime fixtures of the Chicago technology community are poised to spearhead the next phase of Signal’s evolution, positioning the company for even greater success as onboarding and identity resolution gain traction throughout the global marketplace.

Here’s to all that the future has in store.

2019

Expert Advice: How To Become A DevOps Engineer

Built In Chicago

DevOps engineers use their development and operations skills to help companies update software more frequently than ever.

Consumer Direct Grows Beyond the Walled Gardens

MarTech Series

Direct-to-consumer brands were weaned on social networks, an environment where barriers to entry are low, scale is inbuilt and addressability is the norm — the perfect habitat for laser-focused companies with smartly-designed products and direct distribution strategies. But many DTCs have reached (or are fast approaching) the point of diminishing returns within these channels, forcing them to consider new options for incremental growth. This pursuit will challenge social-native brands to move beyond the walled gardens in which they’ve been incubated into unfamiliar realms where scalability and addressability are far from guaranteed, testing the fundamental durability of their business model.

Signal Launches Real-Time Data Onboarding and Identity Resolution

Industry’s Fastest Data Onboarding Platform Enables Marketers to Move at the Speed of Customers, in the Moment CHICAGO, IL – July 17, 2019 – Signal (www.signal.co), the leading provider of customer data onboarding and identity resolution, today announced the first digital marketing platform capable of performing data onboarding and onsite identity resolution in real time. …

Press Room

Baird Capital, the U.S.-based venture capital fund of Baird Private Equity, makes venture capital investments in early and expansion stage business services and life sciences companies. Baird Capital leverages its in-depth sector knowledge, experienced investment team and network of relationships to serve as a value-added partner for its portfolio companies. Baird Capital and its affiliates have raised and managed over $2.8 billion in capital and invested in more than 250 companies since the 1980s.

I2A is a Seed/Early Stage Venture Capital Fund focused on catalyzing and partnering with the next wave of successful entrepreneurial companies in the Illinois region. I2A was co-founded and launched by many of Chicago’s most prominent business leaders and entities. These leaders of their respective industries have not only invested in I2A but also are committed to helping I2A’s portfolio companies with their collective expertise and networks.

TomorrowVentures is a seed and early-stage venture capital firm focused on developing innovative ideas that have the power to change the way we live, interact, and thrive. Founded in 2009 with a unique approach to venture capital and an extensive, diverse base of experience and expertise, TomorrowVentures adds value far beyond capital. The firm’s goal is to grow companies capable of transforming technology, lifestyle and philanthropy. TomorrowVentures is headquartered in Palo Alto, California and has an office in Denver, Colorado.

EPIC Ventures is a premier early stage software and Internet infrastructure venture firm whose mission is to back entrepreneurs and companies positioned to lead the information economy of tomorrow. We bring the collective operational and financial experience of our partnership, our world class advisors, and our extensive network of technology industry contacts to engage and ensure our portfolio’s success. Headquartered in Salt Lake City, EPIC Ventures was originally founded by Zions Bank and is a Partner Fund in the DFJ Global Network.

Pritzker Group Venture Capital, formerly New World Ventures, helps entrepreneurs build market-leading technology companies at every stage of their growth. Since our founding in 1996, our firm has worked side-by-side with entrepreneurs at more than 100 companies, building partnerships based on trust and integrity. Our proprietary capital structure allows for tremendous flexibility, and our experienced team of investment professionals and entrepreneurs offers companies a vast network of strategic relationships and guidance. Successful exits in recent years include Fleetmatics (NYSE: FLTX), SinglePlatform (acquired by Constant Contact), Zinch (acquired by Chegg), Playdom (acquired by Disney), LeftHand Networks (acquired by Hewlett-Packard), and TicketsNow (acquired by Ticketmaster).

Yahoo! JAPAN, operated by Yahoo Japan Corporation, is a leading Internet brand and one of the most trafficked Internet destinations in Japan. Yahoo! JAPAN seeks to provide online products and services essential to users’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users in Japan. Yahoo! JAPAN is headquartered in Tokyo, Japan.

Signal Named Fastest-Growing Company by Crain’s Chicago Business for Third Consecutive Year

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Signal Recognized: New Report Spotlights Technologies Underpinning Modern Marketing

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Signal Rides Rapid Growth onto Deloitte’s Fast 500 List for 2017

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Lisa Weinstein

Chief Executive Officer

Previous Bio Next Bio
A seasoned technology and marketing executive with deep industry knowledge, Lisa leads Signal’s operations and growth in the burgeoning identity resolution market. Ahead of joining Signal, she served as CEO of digital media company Curiosity.com, preceded by her tenure as CEO of Engine Media, the global media services operating unit of the Engine Group. Lisa has also served as President of Global Digital, Data & Analytics at Starcom MediaVest Group, where she pioneered the use of both first-party and third-party data-driven marketing for some of the world’s biggest brands, and for more than a decade held US and global executive leadership roles within GroupM and Mindshare. Her industry accolades include the American Advertising Federation (AAF) Hall of Achievement, Advertising Age and Crain's Chicago Business 40 Under 40, Advertising Age Media Maven, Advertising Women of New York's Women Changing the Game, iMedia 25 Innovators, Adweek Media All-Star and Broadcasting & Cable Next Wave of Leaders. Lisa has additionally served on Google's Global Media Council, Twitter's Client Council, Forbes’ Executive Women's Board, the AAF Board of Directors and the IAB Agency Advisory Board, among others.

Matt Hrushka

Chief Technology Officer

Previous Bio Next Bio
Matt brings over 20 years of technical and leadership experience to Signal. He is an international award-winning technologist, author, and entrepreneur. He has a strong background in building and operating technology teams in the US, UK, and Asia with a focus on ad tech, consumer intelligence, and enterprise systems. During his diverse career, Matt has worked in development, senior leadership, and in advisory positions in startups and venture capital firms.

Sierra Hinson

Head of Finance

Previous Bio Next Bio
Sierra is Head of Finance at Signal, overseeing the HR, Finance and Legal departments which she leads with a passion for using data to drive business decisions. Sierra brings more than a decade of experience leading operations for early stage and private companies and is intimately familiar with all stages of company growth. Prior to Signal, she served as COO and Head of Finance at Curiosity.com and VP of Operations at Pear, a Division of CustomInk, where she was key member of the leadership teams. As SVP of Finance at Sittercity, she played a critical role in all of the $20+ million company’s fundraising and M&A activities. Sierra holds a B.S. in Accounting from the University of Illinois and is a Certified Management Accountant.

Joe Doran

EVP, Chief Identity Officer

Previous Bio Next Bio
Joe spearheads Signal's efforts to deliver world-class Identity solutions for clients, including managing the Signal Identity Network as well as leading sales to publishers, media companies marketers and technology platforms. Joe is dedicated to creating technology solutions that make digital marketing more addressable, scalable and efficient, with a focus on resolving customer identity across offline and online sources at scale and in real time. A seasoned executive with 20 years of experience at companies including General Mills, Microsoft, Media6Degrees (now Dstillery) and Rallyverse, Joe brings to Signal significant experience across a range of sectors including marketing technology/SaaS, display/search advertising, consumer internet services and consumer packaged goods. He holds an MBA from Harvard Business School and a BS in Chemistry from the United States Military Academy (West Point).

Kelly Davis

Senior Vice President, Customer Operations & Delivery

Previous Bio Next Bio
Kelly oversees all aspects of technical account management, solution consulting, implementation and customer success, shaping Signal's culture and reputation for world-class client support. Kelly brings over 15 years of expertise in digital marketing. She was a co-founder and first employee at Centro, serving as the company’s Vice President, Client Services and Operations, and later as its Vice President, Product Management. Over a five-year period, she played a foundational role in successfully leading and growing the business from the ground up to nearly $100 million in annualized revenue, with 125 employees across 11 offices. She received an M.B.A. from Kellogg School of Management, Northwestern University, and a B.S. in Marketing from Indiana University.

Michael Hand

Managing Director, EMEA

Previous Bio Next Bio
Michael is Managing Director EMEA, responsible for Signal's business based in London. Having lead Spongecell’s European growth and a key part of the leadership team, his flair for building multi-disciplinary teams was instrumental in pivoting the business to a successful Enterprise SaaS model, which culminated in an acquisition by Flashtalking in early 2018. His experience spans technology, media, advertising and creative, honed during his career that has evolved from "paper" to "pixels." He has held management positions at Hearst, News Corp Digital and Associated Newspapers. Michael has a relentless passion for partnerships that add critical business value and help drive better business outcomes. He holds a Bachelor of Arts degree in Media and Sport from Leeds Trinity University.