Mike Sands, Marc Kiven and Eric Lunt, much dismayed by a fragmented marketing landscape, meet to strategize ways to fix what they see as missed opportunities for brands. Together, they share a vision for making sense of the mess, and found Chicago-based BrightTag. Its tag management solution enables online publishers and marketers to streamline data as well as advertising management and complexity — something Signal still does today.
Gaining momentum, the company raises $3 million in Series A funding led by Pritzker Group Venture Capital and TomorrowVentures. Recognizing our enormous promise, other investors jump on board, including EPIC Ventures and Jason Knapp.