Mission

At Signal, we aim to make the intersection between brands and consumers more human by enabling true customer intelligence. Our technology empowers brands to create better experiences for their customers and greater business value for their enterprise, starting with the first-party data they already own.

We help brands understand the consumer journey and deliver more empathetic, relevant and meaningful messages and experiences.

Learn more about how we do it.

Lisa Weinstein Read Bio

Chief Executive Officer

A seasoned technology and marketing executive with deep industry knowledge, Lisa leads Signal’s operations and growth in the burgeoning identity resolution market. Ahead of joining Signal, she served as CEO of digital media company Curiosity.com, preceded by her tenure as CEO of Engine Media, the global media services operating unit of the Engine Group. Lisa has also served as President of Global Digital, Data & Analytics at Starcom MediaVest Group, where she pioneered the use of both first-party and third-party data-driven marketing for some of the world’s biggest brands, and for more than a decade held US and global executive leadership roles within GroupM and Mindshare. Her industry accolades include the American Advertising Federation (AAF) Hall of Achievement, Advertising Age and Crain's Chicago Business 40 Under 40, Advertising Age Media Maven, Advertising Women of New York's Women Changing the Game, iMedia 25 Innovators, Adweek Media All-Star and Broadcasting & Cable Next Wave of Leaders. Lisa has additionally served on Google's Global Media Council, Twitter's Client Council, Forbes’ Executive Women's Board, the AAF Board of Directors and the IAB Agency Advisory Board, among others.

Matt Hrushka Read Bio

Chief Technology Officer

Matt brings over 20 years of technical and leadership experience to Signal. He is an international award-winning technologist, author, and entrepreneur. He has a strong background in building and operating technology teams in the US, UK, and Asia with a focus on ad tech, consumer intelligence, and enterprise systems. During his diverse career, Matt has worked in development, senior leadership, and in advisory positions in startups and venture capital firms.

Sierra Hinson Read Bio

Chief Financial Officer

Sierra is CFO at Signal, overseeing the HR, Finance and Legal departments which she leads with a passion for using data to drive business decisions. Sierra brings more than a decade of experience leading operations for early stage and private companies and is intimately familiar with all stages of company growth. Prior to Signal, she served as COO and Head of Finance at Curiosity.com and VP of Operations at Pear, a Division of CustomInk, where she was key member of the leadership teams. As SVP of Finance at Sittercity, she played a critical role in all of the $20+ million company’s fundraising and M&A activities. Sierra holds a B.S. in Accounting from the University of Illinois and is a Certified Management Accountant.

Kelly Davis Read Bio

Senior Vice President, Customer Operations & Delivery

Michael Hand Read Bio

Managing Director, EMEA

See All

CCPA and Beyond: Where Privacy Will Take Us in 5 Years

StreetFight

The Jan. 1 compliance deadline for the California Consumer Privacy Act (CCPA) is now in our industry’s rearview mirror, but I doubt you’re hearing any sighs of relief within today’s marketing and data privacy departments. That’s because all of the hard work required to truly understand the implications of this important new legislation is still on the immediate horizon. The coming year will teach us a lot about the new data reality in which today’s organizations must operate.

The Performance Case for Real-Time Identity

MarTech Series

When the next edition of any given Marketing textbook publishes, direct-to-consumer brands will have written the majority of the new pages. As marketers, we’re obsessed with these disruptive players and the seeming freshness and simplicity of their consumer connections. But the differences between DTC brands and today’s legacy players aren’t nearly as night-and-day as we pretend.

Expert Advice: How To Become A DevOps Engineer

Built In Chicago

DevOps engineers use their development and operations skills to help companies update software more frequently than ever.

Consumer Direct Grows Beyond the Walled Gardens

MarTech Series

Direct-to-consumer brands were weaned on social networks, an environment where barriers to entry are low, scale is inbuilt and addressability is the norm — the perfect habitat for laser-focused companies with smartly-designed products and direct distribution strategies. But many DTCs have reached (or are fast approaching) the point of diminishing returns within these channels, forcing them to consider new options for incremental growth. This pursuit will challenge social-native brands to move beyond the walled gardens in which they’ve been incubated into unfamiliar realms where scalability and addressability are far from guaranteed, testing the fundamental durability of their business model.

Press Room

Baird Capital, the U.S.-based venture capital fund of Baird Private Equity, makes venture capital investments in early and expansion stage business services and life sciences companies. Baird Capital leverages its in-depth sector knowledge, experienced investment team and network of relationships to serve as a value-added partner for its portfolio companies. Baird Capital and its affiliates have raised and managed over $2.8 billion in capital and invested in more than 250 companies since the 1980s.

I2A is a Seed/Early Stage Venture Capital Fund focused on catalyzing and partnering with the next wave of successful entrepreneurial companies in the Illinois region. I2A was co-founded and launched by many of Chicago’s most prominent business leaders and entities. These leaders of their respective industries have not only invested in I2A but also are committed to helping I2A’s portfolio companies with their collective expertise and networks.

TomorrowVentures is a seed and early-stage venture capital firm focused on developing innovative ideas that have the power to change the way we live, interact, and thrive. Founded in 2009 with a unique approach to venture capital and an extensive, diverse base of experience and expertise, TomorrowVentures adds value far beyond capital. The firm’s goal is to grow companies capable of transforming technology, lifestyle and philanthropy. TomorrowVentures is headquartered in Palo Alto, California and has an office in Denver, Colorado.

EPIC Ventures is a premier early stage software and Internet infrastructure venture firm whose mission is to back entrepreneurs and companies positioned to lead the information economy of tomorrow. We bring the collective operational and financial experience of our partnership, our world class advisors, and our extensive network of technology industry contacts to engage and ensure our portfolio’s success. Headquartered in Salt Lake City, EPIC Ventures was originally founded by Zions Bank and is a Partner Fund in the DFJ Global Network.

Pritzker Group Venture Capital, formerly New World Ventures, helps entrepreneurs build market-leading technology companies at every stage of their growth. Since our founding in 1996, our firm has worked side-by-side with entrepreneurs at more than 100 companies, building partnerships based on trust and integrity. Our proprietary capital structure allows for tremendous flexibility, and our experienced team of investment professionals and entrepreneurs offers companies a vast network of strategic relationships and guidance. Successful exits in recent years include Fleetmatics (NYSE: FLTX), SinglePlatform (acquired by Constant Contact), Zinch (acquired by Chegg), Playdom (acquired by Disney), LeftHand Networks (acquired by Hewlett-Packard), and TicketsNow (acquired by Ticketmaster).

Yahoo! JAPAN, operated by Yahoo Japan Corporation, is a leading Internet brand and one of the most trafficked Internet destinations in Japan. Yahoo! JAPAN seeks to provide online products and services essential to users’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users in Japan. Yahoo! JAPAN is headquartered in Tokyo, Japan.

Signal Cited in 2019 Gartner Digital Marketing and Advertising Report

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Five Steps to Building a Customer-Obsessed Brand

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Lisa Weinstein

Chief Executive Officer

Previous Bio Next Bio
A seasoned technology and marketing executive with deep industry knowledge, Lisa leads Signal’s operations and growth in the burgeoning identity resolution market. Ahead of joining Signal, she served as CEO of digital media company Curiosity.com, preceded by her tenure as CEO of Engine Media, the global media services operating unit of the Engine Group. Lisa has also served as President of Global Digital, Data & Analytics at Starcom MediaVest Group, where she pioneered the use of both first-party and third-party data-driven marketing for some of the world’s biggest brands, and for more than a decade held US and global executive leadership roles within GroupM and Mindshare. Her industry accolades include the American Advertising Federation (AAF) Hall of Achievement, Advertising Age and Crain's Chicago Business 40 Under 40, Advertising Age Media Maven, Advertising Women of New York's Women Changing the Game, iMedia 25 Innovators, Adweek Media All-Star and Broadcasting & Cable Next Wave of Leaders. Lisa has additionally served on Google's Global Media Council, Twitter's Client Council, Forbes’ Executive Women's Board, the AAF Board of Directors and the IAB Agency Advisory Board, among others.

Matt Hrushka

Chief Technology Officer

Previous Bio Next Bio
Matt brings over 20 years of technical and leadership experience to Signal. He is an international award-winning technologist, author, and entrepreneur. He has a strong background in building and operating technology teams in the US, UK, and Asia with a focus on ad tech, consumer intelligence, and enterprise systems. During his diverse career, Matt has worked in development, senior leadership, and in advisory positions in startups and venture capital firms.

Sierra Hinson

Chief Financial Officer

Previous Bio Next Bio
Sierra is CFO at Signal, overseeing the HR, Finance and Legal departments which she leads with a passion for using data to drive business decisions. Sierra brings more than a decade of experience leading operations for early stage and private companies and is intimately familiar with all stages of company growth. Prior to Signal, she served as COO and Head of Finance at Curiosity.com and VP of Operations at Pear, a Division of CustomInk, where she was key member of the leadership teams. As SVP of Finance at Sittercity, she played a critical role in all of the $20+ million company’s fundraising and M&A activities. Sierra holds a B.S. in Accounting from the University of Illinois and is a Certified Management Accountant.

Kelly Davis

Senior Vice President, Customer Operations & Delivery

Previous Bio Next Bio
Kelly oversees all aspects of technical account management, solution consulting, implementation and customer success, shaping Signal's culture and reputation for world-class client support. Kelly brings over 15 years of expertise in digital marketing. She was a co-founder and first employee at Centro, serving as the company’s Vice President, Client Services and Operations, and later as its Vice President, Product Management. Over a five-year period, she played a foundational role in successfully leading and growing the business from the ground up to nearly $100 million in annualized revenue, with 125 employees across 11 offices. She received an M.B.A. from Kellogg School of Management, Northwestern University, and a B.S. in Marketing from Indiana University.

Michael Hand

Managing Director, EMEA

Previous Bio Next Bio
Michael is Managing Director EMEA, responsible for Signal's business based in London. Having lead Spongecell’s European growth and a key part of the leadership team, his flair for building multi-disciplinary teams was instrumental in pivoting the business to a successful Enterprise SaaS model, which culminated in an acquisition by Flashtalking in early 2018. His experience spans technology, media, advertising and creative, honed during his career that has evolved from "paper" to "pixels." He has held management positions at Hearst, News Corp Digital and Associated Newspapers. Michael has a relentless passion for partnerships that add critical business value and help drive better business outcomes. He holds a Bachelor of Arts degree in Media and Sport from Leeds Trinity University.