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Can you identify?

Brands can only identify a fraction of their customers—typically fewer than 2 out of every 100. Good business starts with knowing your audience: 2% doesn’t cut it. Great business happens when you can recognize and make personal connections with your customers at scale.

Bring identity into focus.

Find your customer in the crowd. Signal helps you see and act — in the moment. As data silos, multi-stage purchase journeys and ever-higher expectations lend complexity to the overall equation, Signal’s Customer Identity Platform solves for the modern customer.

Look, listen and learn.

Signal is the only enterprise-wide solution that integrates disparate data to create profiles that evolve as fast as customer preferences. Our platform is renowned for its 50-millisecond response time, processing customer signals 50 billion times a day.

Marketing isn't a guessing game.

Power persistent customer recognition to maximize value, reduce costs, simplify the handling of customer data and eliminate wasted media spend. Because who doesn’t want 10–20x higher returns?

Identity is yours. Use it.

We build on what you already own, harnessing your proprietary customer data to connect with customers. And when you focus on what matters, you move quicker — at the pace of your customers, and at the speed of life.

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The Quest for the Perfect Identity-Driven Marketer: Get the solution guide from The CMO Club & Signal.

The Customer Identity Solution is here.

Signal instantly connects brands to their customers at scale by transforming their customer data into an always-on, addressable marketing asset. Find out more about our solutions for media and insights.

The resolution you’ve been looking for.

The Customer Identity Solution moves in tandem with customers, becoming infinitely more valuable with continuous data inputs over time. Across all touchpoints and at every interaction, you get the clear customer view necessary to deliver the deeply personal experiences that customers demand.


“Signal is one of the pillars of our first-party data asset. Using Signal’s unique ID, we will be able to tie together multiple different unique IDs in our analytic system across devices and browsers using authentication events based in the Signal platform.”

Ben Hemphill

Crocs, Director Of Digital Marketing And Analytics

“We understand that the success of our future marketing efforts will not be facilitated by forcing someone else’s marketing stack into our organization. It will, however, be fueled by building our own – one that is easy to use and customized to fit the unique needs of our brand. We are making this a reality by using Signal’s agnostic technology platform as the underlying foundation of our open marketing stack.”

Daniel J. Blasko, General Manager, Data & Partnerships

“We hired Signal to enhance our data collection but quickly learned that it gives us an advanced tool for strategically optimizing our marketing spend and  Increasing ROI.”

Eric Hergenrader

SurveyMonkey, Senior Data Analyst

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