Persistent Customer Profile

Today’s consumer moves between devices and channels on a daily basis. Depending on the breadth and quality of your data, a single consumer could appear as multiple people, making it a challenge to do effective one-to-one marketing or deliver the kind of personalized experience customers have come to expect.

Persistent Customer Profile

Profiles that evolve at the speed of your customer

Precisely connect data across disparate devices and channels to build durable profiles that power relevant marketing experiences and stabilized measurement.

Key Features

Unparalleled Persistence

Ensure profile stability with an authenticated Signal Universal ID, which doesn’t expire as fragile cookies are deleted and increases in value as more data is collected

Dynamic Profiles

Deliver up-to-the-minute relevancy and precision with a dynamic profile that updates as more data becomes available on your key audiences

Rules-based Audience Creation

Leverage flexible rules to assemble profiles based on any number or combination of behaviors and attributes that dynamically adjust as new data enters the system for a real-time customer view

What our partners are saying

The ability to view the customer through a single lens enables critical measurement, optimization, efficiency and personalized use cases. The Signal Platform is helping empower us to understand the panoramic customer journey.
Jason Niemi, Associate Director, Digital Engagements & E-Commerce at Kraft Foods Group

Resources

The State Of Digital Marketing Technology

Marketing technology is abundant and more advanced than ever before. But marketers have yet to create the kind of one-on-one experiences customers expect as they move between devices and channels. More than 1 in 2 marketers say their tools aren’t …

Signal’s Platform Powers Yahoo! Japan’s Next-Gen DMP

Yahoo! Japan, a top global web portal and leading digital publisher, realized the enormous opportunity in sharing its consumer data with advertisers. Signal helped it create a next-generation data management platform that’s not a walled garden.

Rue La La Builds Strategic Cross-Channel Data Capabilities with Signal

Rue La La, one of the Internet Retailer’s Hot E-Retailers of 2014, sought an efficient way of targeting dormant customers with relevant display ads. Rue La La chose the Signal platform to connect customer data in real-time across vendors and achieve success in a key marketing campaign.

More Resources
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