Just 6% of marketers say they have attained the single view of the customer that is necessary to support their cross-channel marketing goals, according to our latest Signal Global Special Report.
Marketing technology is abundant and more advanced than ever before. But marketers have yet to create the kind of one-on-one experiences customers expect as they move between devices and channels. More than 1 in 2 marketers say their tools aren’t …
Yahoo! Japan, a top global web portal and leading digital publisher, realized the enormous opportunity in sharing its consumer data with advertisers. Signal helped it create a next-generation data management platform that’s not a walled garden.
Rue La La, one of the Internet Retailer’s Hot E-Retailers of 2014, sought an efficient way of targeting dormant customers with relevant display ads. Rue La La chose the Signal platform to connect customer data in real-time across vendors and achieve success in a key marketing campaign.