Just 6% of marketers say they have attained the single view of the customer that is necessary to support their cross-channel marketing goals, according to our latest Signal Global Special Report.
In an industry where the only constant is change, our digital experts and thought leaders have weighed in with their predictions and insights on the shifts that will really matter in the New Year.
Yahoo! Japan, a top global web portal and leading digital publisher, realized the enormous opportunity in sharing its consumer data with advertisers. Signal helped it create a next-generation data management platform that’s not a walled garden.
Marketing technology is abundant and more advanced than ever before. But marketers have yet to create the kind of one-on-one experiences customers expect as they move between devices and channels. More than 1 in 2 marketers say their tools aren’t …