Webinars

Webinar: How (Real) Relevance Can Save Digital Advertising

When advertisers can deliver an ad targeted to a customer’s needs at the right time and in the right way, 49 percent of Americans will give you their attention, according to a recent survey by VentureBeat. With the growing use of…

Webinar: Master Cross-Channel Customer Recognition

Learn how to more effectively recognize your customers and improve your cross-device targeting, personalization and measurement. Forrester Analyst Richard Joyce and Signal VP of Solutions Todd Schoenherr will discuss what you need to know and how to start building your…

Webinar: Turn on Custom Audiences, Ramp Up CPMs

How can publishers help advertising partners reach real people who are in-market for their products? Learn the latest research on the state of the digital advertising ecosystem for publishers. Our speakers, Stefan Tornquist, VP of Research at Econsultancy and Kathy…

Webinar: The Promise of First-Party Data

Brands with the strongest ROI on data-driven marketing are approaching customer data in a fundamentally different way. What makes these marketing organizations stand out from the pack? Learn how their differences are powering stronger capabilities to deliver seamless customer experiences…

Webinar: Customer Identity is the New Currency

Watch our webinar recording featuring Forrester Analyst Fatemeh Khatibloo and learn how to use customer data and identity to power customer experiences. Fatemeh serves Customer Insights Professionals and her research has been featured in the New York Times, Wall Street Journal,…

Breaking Down Silos: How to Prepare for a Cross-Channel Future

A whopping 65% of CMOs are expected to spend more money on marketing technology this year. But what technology should you buy and what should you prioritize when building your own marketing stack? Marketing expert Jonathan Margulies of the Winterberry Group and…

How to Become a Cross-Channel Powerhouse

Do you have the roadmap and technology foundation to execute your cross-channel marketing plans? In this webinar, we welcome marketing expert Joanna O’Connell, Director of Research at AdExchanger, to break down the challenges and outline the blueprint to turn your current marketing…

The Marketing Predictions Face-Off

It’s the end of the year, and you’ve read enough trend lists to make your eyes glaze over. You want to know what to expect for the upcoming year, but the real questions remain: What do these predictions mean to…

How Signal’s Unified Customer View Solution Solves for Cross-Channel Marketing

Many vendors say they can provide the elusive 360 degree customer view solution, but what questions should you be asking and what capabilities should you be looking for in cross-channel identity and measurement?