Unified Customer View

An Introduction to Cross-Device Customer Journey Mapping

We see a product advertised on TV, we find that product online, and then we purchase the product without doing any further research. If this sounds too easy, that’s because in the vast majority of cases, it is. Case in…

Infographic: Most Marketers Don’t Have a Single Customer View

Signal’s new global survey, “Preparing for Cross-Channel Success: Solving the Identity Puzzle,” is overflowing with insights on the challenges and opportunities facing modern marketers as they attempt to keep up with their customers. Nine in ten marketers consider a single…

Webinar: Customer Identity is the New Currency

Watch our webinar recording featuring Forrester Analyst Fatemeh Khatibloo and learn how to use customer data and identity to power customer experiences. Fatemeh serves Customer Insights Professionals and her research has been featured in the New York Times, Wall Street Journal,…

Signal Global Special Report: Solving the Identity Puzzle

Just 6% of marketers say they have attained the single view of the customer that is necessary to support their cross-channel marketing goals, according to our latest Signal Global Special Report.

Signal Special Report – Australia: Solving the Identity Puzzle

Just 5% of marketers in Australia say they have attained the single view of the customer that is necessary to support their cross-channel marketing goals, according to our latest Signal Special Report.

Breaking Down Silos: How to Prepare for a Cross-Channel Future

A whopping 65% of CMOs are expected to spend more money on marketing technology this year. But what technology should you buy and what should you prioritize when building your own marketing stack? Marketing expert Jonathan Margulies of the Winterberry Group and…

How to Become a Cross-Channel Powerhouse

Do you have the roadmap and technology foundation to execute your cross-channel marketing plans? In this webinar, we welcome marketing expert Joanna O’Connell, Director of Research at AdExchanger, to break down the challenges and outline the blueprint to turn your current marketing…

The Marketing Predictions Face-Off

It’s the end of the year, and you’ve read enough trend lists to make your eyes glaze over. You want to know what to expect for the upcoming year, but the real questions remain: What do these predictions mean to…

How Signal’s Unified Customer View Solution Solves for Cross-Channel Marketing

Many vendors say they can provide the elusive 360 degree customer view solution, but what questions should you be asking and what capabilities should you be looking for in cross-channel identity and measurement?

Why a Single View of the Customer is Vital for Marketers

A truly panoramic view of the customer has long been a marketer’s dream: understanding the different touchpoints the consumer has experienced during the customer journey, and being in the right place with the right message to continue the conversation. Marketers…