Marketing Trends

8 Ways to Accelerate Your Digital Marketing in 2017

What are the new requirements for creating memorable, end-to-end experiences that foster loyalty, enhance consumer lives and bring customers back again and again? Read on to find out Signal’s top tips for this year.

Digital Marketing in 2017: Trends and Predictions

In the past few years, the focus of marketing has shifted from product-centric to customer-centric, from customer acquisition to retention and loyalty, and from individual transactions to the entire buyer journey. This has led marketers to reexamine the entire customer…

How Digital Marketing Will Change in 2017

In 2017, marketers will be hit with the full force of technology disruption. See all 8 of Signal’s 2017 predictions and recommendations in this report.

Unwrapping the 2016 Holiday Shopper

Holiday 2016 is fast approaching and so is an eager crowd of highly connected consumers. According to eMarketer, total 2016 holiday season  sales are predicted to increase just 3.3% over last year, while e-commerce sales specifically will rise 17%. This year, retailers…

How Emojis Help Marketers Engage With Consumers

Emojis have become a part of everyday human language. In fact, the 2015 Emoji Report by Emogi Research found 92% of the online population uses emojis, and 70% of Internet users said emojis helped them to express their feelings more…

How Digital Ad Spend is Wasted

The ad waste problem is real, especially when it comes to the digital sphere. This year, marketers are expected to spend $68 billion on digital ads in 2016 compared to $66 billion for TV. Despite this heavy investment, Google found…

Digital Clarity Group Special Report: The Amazon Threat and The Facebook Trap

The holiday season is “make or break” time for retailers, accounting for up to 30% of annual revenue. Retailers face a host of challenges: mega competitors like Amazon, the rise of social platforms and the relentless flood of data that…

Building Brand Loyalty in a Digital-First World: The Marketer’s Guide

A seamless and personal dialogue with your customers–that’s what it takes to create emotional connections that build brand loyalty in a digital-first world. Download this eBook to find out how to use the targeting precision of email to create amazing…

Australian Marketers Embrace People-Based Advertising

Digital advertising is at a crossroads. Marketers must overcome the challenge of reaching multi-channel consumers in more meaningful, relevant ways, rather than wasting ad spend on messages that simply don’t relate to consumer needs. This is certainly the case in…

The Marketer’s Guide to First-Party Data

Most marketers know that it is less expensive – and more profitable – to retain customers than to find new ones. Repeat customers will spend 33% more with your brand than new customers. And just one-fifth of existing customers will…

Econsultancy Special Report: People-Based Advertising in Australia

Without question, traditional online advertising as we know it is at a crossroads. Econsultancy interviewed over 358 senior Australian marketers and media buyers across a vast array of industry verticals to find out how addressable media is changing the landscape.…

Australian advertisers ramp up digital ad spending but struggle to engage consumers

According to recent data, Australian marketers are spending more of their advertising budgets on digital in order to keep pace with an increasingly hyperconnected consumer base. Australia now has the highest digital ad spend per user in the world and…

Digital Marketing in 2016: What Marketers Need to Know

In the New Year, as marketers fine tune their marketing strategies around known customers and their actual behaviors, more awareness of the challenges associated with these people-based marketing strategies will surface. Marketers now understand that the tactics and platforms of…

How Digital Marketing Will Change in 2016

In an industry where the only constant is change, our digital experts and thought leaders have weighed in with their predictions and insights on the shifts that will really matter in the New Year.

Omnichannel Retail: Trends From the Holiday Shopping Season

As shoppers are becoming more channel-agnostic, and more omnichannel in their customer journey, the retailers that are breaking through and meeting their demands are realizing the greatest returns this holiday shopping season. It’s no longer about brick and mortar vs.…

Webinar: Turn on Custom Audiences, Ramp Up CPMs

How can publishers help advertising partners reach real people who are in-market for their products? Learn the latest research on the state of the digital advertising ecosystem for publishers. Our speakers, Stefan Tornquist, VP of Research at Econsultancy and Kathy…

The Rise of Ad Blockers—and What to Do About It

For many Internet users, closing a pop-up ad is virtually instinctive at this point, and more and more people are taking the extra step of downloading ad-blocking software to their computers. With ad-blocking software installed, display and pop-up ads are prevented…

Signal Study Finds 80% of Digital Publishers Need Better Data-Driven Capabilities

Signal announced the results of a study that found 80% of digital publishers say they need better data-driven capabilities to help advertisers target customized audiences at scale. The study, conducted by Econsultancy and Signal, reflects the fierce level of competition…

The Retailer’s Guide to Understanding the 2015 Holiday Shopper

We asked 500 consumers how they plan to shop this holiday season and what retailers can do to turn them into customers. Read this guide to get the lowdown on how to create your cross-channel holiday strategy with data straight…

Retail Industry Trends for the 2015 Holiday Shopping Season

In retail, it’s never too early to start preparing for the holiday season. To help retailers predict the holiday shopping trends for 2015, Signal asked 500 consumers how they planned to shop this holiday season. Here’s what the shoppers told…

Webinar: The Promise of First-Party Data

Brands with the strongest ROI on data-driven marketing are approaching customer data in a fundamentally different way. What makes these marketing organizations stand out from the pack? Learn how their differences are powering stronger capabilities to deliver seamless customer experiences…

Infographic: How Are the Most Successful Marketers Using Data?

Last week, Signal and Econsultancy released the results of a survey of 300 marketers, exploring how marketers with strong ROI leverage data to elevate campaign performance. The key finding? 81% of them are making good use of their first-party data.…

The 8 Biggest Digital Marketing Trends in 2015

The digital marketing landscape keeps evolving and shifting under our feet. From industry consolidation and proliferation of new marketing technologies to the growth of walled gardens, from the spread of programmatic, to ever-rising consumer expectations for relevant and timely user experiences, the…