Cross-Channel

Mastering Today’s Cross-Device Customer

Your customer’s path to purchase is a winding road across multiple devices.  If you can’t follow her path, how can you reach  her when and where it counts? In today’s multi-screen world, 80% of consumers bounce between devices and 40%…

How Digital Ad Spend is Wasted

The ad waste problem is real, especially when it comes to the digital sphere. This year, marketers are expected to spend $68 billion on digital ads in 2016 compared to $66 billion for TV. Despite this heavy investment, Google found…

Building Brand Loyalty in a Digital-First World: The Marketer’s Guide

A seamless and personal dialogue with your customers–that’s what it takes to create emotional connections that build brand loyalty in a digital-first world. Download this eBook to find out how to use the targeting precision of email to create amazing…

Australian Marketers Embrace People-Based Advertising

Digital advertising is at a crossroads. Marketers must overcome the challenge of reaching multi-channel consumers in more meaningful, relevant ways, rather than wasting ad spend on messages that simply don’t relate to consumer needs. This is certainly the case in…

Buyer’s Guide to Data Onboarding

Discover how data onboarding can help you better understand and reach your customers.

The Advertiser’s Guide to People-Based Marketing

Providing more personalized and immediate brand experiences to your customers requires connecting with real people rather than pixels. Marketers have long relied on email and direct mail for one-on-one engagement with customers, but now advertisers can use the very same…

Webinar: Master Cross-Channel Customer Recognition

Learn how to more effectively recognize your customers and improve your cross-device targeting, personalization and measurement. Forrester Analyst Richard Joyce and Signal VP of Solutions Todd Schoenherr will discuss what you need to know and how to start building your…

Omnichannel Retail: Trends From the Holiday Shopping Season

As shoppers are becoming more channel-agnostic, and more omnichannel in their customer journey, the retailers that are breaking through and meeting their demands are realising the greatest returns this holiday shopping season. It’s no longer about brick and mortar vs.…

Digital Publishing: Increasing Advertiser Value Through Data and Identity

Download this new industry research report to learn how publishers are exploring the ways to add a premium to their ad rates and compete with big technology companies and alpha publishers.

Getting Ready for the 2016 Consumer: Five Key Strategies for Marketers

How can marketers deliver the friction-free journey that customers expect? In this ebook, we outline five key strategies that marketing leaders can use to achieve cross-channel success.

Breaking Down Silos: How to Prepare for a Cross-Channel Future

A whopping 65% of CMOs are expected to spend more money on marketing technology this year. But what technology should you buy and what should you prioritize when building your own marketing stack? Marketing expert Jonathan Margulies of the Winterberry Group and…

How to Become a Cross-Channel Powerhouse

Do you have the roadmap and technology foundation to execute your cross-channel marketing plans? In this webinar, we welcome marketing expert Joanna O’Connell, Director of Research at AdExchanger, to break down the challenges and outline the blueprint to turn your current marketing…

Rue La La Builds Strategic Cross-Channel Data Capabilities with Signal

Rue La La, one of the Internet Retailer’s Hot E-Retailers of 2014, sought an efficient way of targeting dormant customers with relevant display ads. Rue La La chose the Signal platform to connect customer data in real-time across vendors and…

Server Direct 101

Learn how Signal Direct goes beyond tag management to provide a scalable method of integration that eliminates vendor tags and connects brands and sites to their trusted vendors in real-time.