Addressable Media

Creating a True Single View of Your Customer

In the race to win today’s fickle, device-centric customers with the type of immediate 1:1 experiences they’ve come to expect, brands must be able to unify all of their data into a centralized, durable profile that can be used for…

How Digital Ad Spend is Wasted

The ad waste problem is real, especially when it comes to the digital sphere. This year, marketers are expected to spend $68 billion on digital ads in 2016 compared to $66 billion for TV. Despite this heavy investment, Google found…

North American Marketers Move Toward People-Based Advertising

Digital advertising is at a crossroads, and marketers who embrace – and adapt to – a rapidly evolving media landscape are in the best position to engage customers and make the most of their ad budgets.  This is certainly true…

Econsultancy Special Report: People-Based Advertising

Without question, traditional online advertising as we know it is at a crossroads. Econsultancy interviewed over 350 senior North American marketers and media buyers across a vast array of industry verticals to find out how addressable media is allowing advertisers…

Australian Marketers Embrace People-Based Advertising

Digital advertising is at a crossroads. Marketers must overcome the challenge of reaching multi-channel consumers in more meaningful, relevant ways, rather than wasting ad spend on messages that simply don’t relate to consumer needs. This is certainly the case in…

Webinar: How (Real) Relevance Can Save Digital Advertising

When advertisers can deliver an ad targeted to a customer’s needs at the right time and in the right way, 49 percent of Americans will give you their attention, according to a recent survey by VentureBeat. With the growing use of…

Econsultancy Special Report: People-Based Advertising in Australia

Without question, traditional online advertising as we know it is at a crossroads. Econsultancy interviewed over 358 senior Australian marketers and media buyers across a vast array of industry verticals to find out how addressable media is changing the landscape.…

Buyer’s Guide to Data Onboarding

Discover how data onboarding can help you better understand and reach your customers.

The Advertiser’s Guide to People-Based Marketing

Providing more personalized and immediate brand experiences to your customers requires connecting with real people rather than pixels. Marketers have long relied on email and direct mail for one-on-one engagement with customers, but now advertisers can use the very same…

A New People-Based Approach to Addressable Media

Your customers aren’t browsers, cookies or devices. They are real people with real expectations. They view your brand through a single lens and seek experiences that are authentic, helpful and relevant to where they are in their buying journeys The…

Webinar: Turn on Custom Audiences, Ramp Up CPMs

How can publishers help advertising partners reach real people who are in-market for their products? Learn the latest research on the state of the digital advertising ecosystem for publishers. Our speakers, Stefan Tornquist, VP of Research at Econsultancy and Kathy…

Digital Publishing: Increasing Advertiser Value Through Data and Identity

Download this new industry research report to learn how publishers are exploring the ways to add a premium to their ad rates and compete with big technology companies and alpha publishers.

The Promise of First-Party Data: Econsultancy & Signal Special Report

Marketers have long relied on third-party data for their data-driven marketing efforts. Learn how brands that are leveraging first-party data achieve the strongest ROI on their data-driven marketing efforts.

Signal Launches Australia’s First Independent People-Based Advertising Solution

This content is exclusively available to marketers in Australia.