Infographics

How Travelers Plan & Book Trips in a Multi-Device World

Today’s travelers typically make their travel decisions over multiple sessions and multiple screens. This increases the pressure on travel vendors to recognize individual travelers across devices so as to create seamless, one-to-one experiences that will drive conversion and loyalty. As…

Digital Marketing in 2017: Trends and Predictions

In the past few years, the focus of marketing has shifted from product-centric to customer-centric, from customer acquisition to retention and loyalty, and from individual transactions to the entire buyer journey. This has led marketers to reexamine the entire customer…

The State of Video Gaming in the U.S.

Companies in the gaming and entertainment industry — particularly those concerned about raising their customer satisfaction scores — are increasingly adopting a customer-centric, or player first, strategy. As gamers use multiple connected devices to play and research games, brands can…

Unwrapping the 2016 UK Shopper

The holiday shopping frenzy is just around corner. And in the UK, most of it is going to take place on shoppers’ desktops. In a recent Signal survey of 2,000 UK consumers, more than two-thirds of respondents cite the desktop…

Unwrapping the 2016 Holiday Shopper

Holiday 2016 is fast approaching and so is an eager crowd of highly connected consumers. According to eMarketer, total 2016 holiday season  sales are predicted to increase just 3.3% over last year, while e-commerce sales specifically will rise 17%. This year, retailers…

How Emojis Help Marketers Engage With Consumers

Emojis have become a part of everyday human language. In fact, the 2015 Emoji Report by Emogi Research found 92% of the online population uses emojis, and 70% of Internet users said emojis helped them to express their feelings more…

How Digital Ad Spend is Wasted

The ad waste problem is real, especially when it comes to the digital sphere. This year, marketers are expected to spend $68 billion on digital ads in 2016 compared to $66 billion for TV. Despite this heavy investment, Google found…

Marketers Can Do More with Their CRM Data

CRM software is a vault of valuable data that tracks interactions companies have with their customers, spanning from contact information to in-store experiences and customer attributes. This translates to valuable data brands can leverage in their marketing efforts. By tapping…

North American Marketers Move Toward People-Based Advertising

Digital advertising is at a crossroads, and marketers who embrace – and adapt to – a rapidly evolving media landscape are in the best position to engage customers and make the most of their ad budgets.  This is certainly true…

Australian Marketers Embrace People-Based Advertising

Digital advertising is at a crossroads. Marketers must overcome the challenge of reaching multi-channel consumers in more meaningful, relevant ways, rather than wasting ad spend on messages that simply don’t relate to consumer needs. This is certainly the case in…

Australian advertisers ramp up digital ad spending but struggle to engage consumers

According to recent data, Australian marketers are spending more of their advertising budgets on digital in order to keep pace with an increasingly hyperconnected consumer base. Australia now has the highest digital ad spend per user in the world and…

Digital Marketing in 2016: What Marketers Need to Know

In the New Year, as marketers fine tune their marketing strategies around known customers and their actual behaviors, more awareness of the challenges associated with these people-based marketing strategies will surface. Marketers now understand that the tactics and platforms of…

Omnichannel Retail: Trends From the Holiday Shopping Season

As shoppers are becoming more channel-agnostic, and more omnichannel in their customer journey, the retailers that are breaking through and meeting their demands are realising the greatest returns this holiday shopping season. It’s no longer about brick and mortar vs.…

The Rise of Ad Blockers—and What to Do About It

For many Internet users, closing a pop-up ad is virtually instinctive at this point, and more and more people are taking the extra step of downloading ad-blocking software to their computers. With ad-blocking software installed, display and pop-up ads are prevented…

Signal Study Finds 80% of Digital Publishers Need Better Data-Driven Capabilities

Signal announced the results of a study that found 80% of digital publishers say they need better data-driven capabilities to help advertisers target customized audiences at scale. The study, conducted by Econsultancy and Signal, reflects the fierce level of competition…

Retail Industry Trends for the 2015 Holiday Shopping Season

In retail, it’s never too early to start preparing for the holiday season. To help retailers predict the holiday shopping trends for 2015, Signal asked 500 consumers how they planned to shop this holiday season. Here’s what the shoppers told…

Infographic: How Are the Most Successful Marketers Using Data?

Last week, Signal and Econsultancy released the results of a survey of 300 marketers, exploring how marketers with strong ROI leverage data to elevate campaign performance. The key finding? 81% of them are making good use of their first-party data.…

An Introduction to Cross-Device Customer Journey Mapping

We see a product advertised on TV, we find that product online, and then we purchase the product without doing any further research. If this sounds too easy, that’s because in the vast majority of cases, it is. Case in…

Infographic: Most Marketers Don’t Have a Single Customer View

Signal’s new global survey, “Preparing for Cross-Channel Success: Solving the Identity Puzzle,” is overflowing with insights on the challenges and opportunities facing modern marketers as they attempt to keep up with their customers. Nine in ten marketers consider a single…

How Silos Hinder Marketers’ Ability to Capitalize on Big Data

Complexity has become the norm for enterprise marketers, who now juggle an average of 12 different toolsets, according to an illuminating new study from Winterberry Group. “Complicated” is an understatement for the nearly 10% of marketers who regularly work with…

Why a Single View of the Customer is Vital for Marketers

A truly panoramic view of the customer has long been a marketer’s dream: understanding the different touchpoints the consumer has experienced during the customer journey, and being in the right place with the right message to continue the conversation. Marketers…

The 8 Biggest Digital Marketing Trends in 2015

The digital marketing landscape keeps evolving and shifting under our feet. From industry consolidation and proliferation of new marketing technologies to the growth of walled gardens, from the spread of programmatic, to ever-rising consumer expectations for relevant and timely user experiences, the…

For Cross-Channel Wins, Technology is Key

Marketers have more technology than they’ve ever had, but they still aren’t where they want to be: delivering the right message at the right time to the right customer. That’s why Signal surveyed 281 brand and agency marketers from 16 industry verticals, to…