E-Books

Creating a True Single View of Your Customer

In the race to win today’s fickle, device-centric customers with the type of immediate 1:1 experiences they’ve come to expect, brands must be able to unify all of their data into a centralized, durable profile that can be used for…

Mastering Today’s Cross-Device Customer

Your customer’s path to purchase is a winding road across multiple devices.  If you can’t follow her path, how can you reach  her when and where it counts? In today’s multi-screen world, 80% of consumers bounce between devices and 40%…

Building Brand Loyalty in a Digital-First World: The Marketer’s Guide

A seamless and personal dialogue with your customers–that’s what it takes to create emotional connections that build brand loyalty in a digital-first world. Download this eBook to find out how to use the targeting precision of email to create amazing…

The Marketer’s Guide to First-Party Data

Most marketers know that it is less expensive – and more profitable – to retain customers than to find new ones. Repeat customers will spend 33% more with your brand than new customers. And just one-fifth of existing customers will…

The Advertiser’s Guide to People-Based Marketing

Providing more personalized and immediate brand experiences to your customers requires connecting with real people rather than pixels. Marketers have long relied on email and direct mail for one-on-one engagement with customers, but now advertisers can use the very same…

The Retailer’s Guide to Understanding the 2015 Holiday Shopper

We asked 500 consumers how they plan to shop this holiday season and what retailers can do to turn them into customers. Read this guide to get the lowdown on how to create your cross-channel holiday strategy with data straight…

Getting Ready for the 2016 Consumer: Five Key Strategies for Marketers

How can marketers deliver the friction-free journey that customers expect? In this ebook, we outline five key strategies that marketing leaders can use to achieve cross-channel success.

Open Platforms 101

Download this free guide to learn more about how open platforms can help you act on everything you know about your customers — without restrictions or dependency on any single gatekeeper.

Real-Time Marketing 101: The Marketer’s Guide to the Right Message at the Right Time

Real-time is important to brands. But what exactly is real-time marketing? More than 65 percent of marketers recently surveyed by Signal said that they either want to explore real-time marketing opportunities, or they already have some real-time initiatives underway. To help…