Signal Special Report – Australia: Solving the Identity Puzzle

Just 5% of marketers in Australia say they have attained the single view of the customer that is necessary to support their cross-channel marketing goals, according to our latest Signal Special Report.

Learn where marketers stand on their quest to unlock the coveted single view of the customer.

Find out where your organization stacks up across Australia as well as recommendations for overcoming cross-channel identity obstacles.

You'll Learn:
  • Survey Data

    Fresh statistical data on how marketers approach customer data and identity from brand and agency marketers across Australia spanning 18 industry verticals.

  • Insights

    Five key insights that reveal the hurdles marketers face in obtaining a 360-degree view of their customer journey.

  • Action Steps

    Four action steps marketers can take to overcome their challenges and create a single view of the customer.