Resources

Featured

How Travelers Plan & Book Trips in a Multi-Device World

Today’s travelers typically make their travel decisions over multiple sessions and multiple screens. This increases the pressure on travel vendors to recognize individual travelers across devices so as to create seamless, one-to-one experiences that will drive conversion and loyalty. As…

Research Reports

How Digital Marketing Will Change in 2017

In 2017, marketers will be hit with the full force of technology disruption. See all 8 of Signal’s 2017 predictions and recommendations in this report.

Digital Clarity Group Special Report: The Amazon Threat and The Facebook Trap

The holiday season is “make or break” time for retailers, accounting for up to 30% of annual revenue. Retailers face a host of challenges: mega competitors like Amazon, the rise of social platforms and the relentless flood of data that…

Econsultancy Special Report: People-Based Advertising

Without question, traditional online advertising as we know it is at a crossroads. Econsultancy interviewed over 350 senior North American marketers and media buyers across a vast array of industry verticals to find out how addressable media is allowing advertisers…
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E-Books

Creating a True Single View of Your Customer

In the race to win today’s fickle, device-centric customers with the type of immediate 1:1 experiences they’ve come to expect, brands must be able to unify all of their data into a centralized, durable profile that can be used for…

Mastering Today’s Cross-Device Customer

Your customer’s path to purchase is a winding road across multiple devices.  If you can’t follow her path, how can you reach  her when and where it counts? In today’s multi-screen world, 80% of consumers bounce between devices and 40%…

Building Brand Loyalty in a Digital-First World: The Marketer’s Guide

A seamless and personal dialogue with your customers–that’s what it takes to create emotional connections that build brand loyalty in a digital-first world. Download this eBook to find out how to use the targeting precision of email to create amazing…
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Guides

Think Outside the Inbox and Beyond Rewards

Consumers want more than transactional rewards; they want rewarding experiences. Marketers need to expand their strategies beyond traditional programs and focus on creating seamless, personal interactions at critical moments throughout the entire customer relationship.

8 Ways to Accelerate Your Digital Marketing in 2017

What are the new requirements for creating memorable, end-to-end experiences that foster loyalty, enhance consumer lives and bring customers back again and again? Read on to find out Signal’s top tips for this year.

Identity Graphs Demystified

With the emergence of people-based marketing, an identity graph is the foundation required to recognize people across channels and devices at every step of the customer journey to deliver true 1:1 marketing at scale. But what exactly is an ID…
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Infographics

Digital Marketing in 2017: Trends and Predictions

In the past few years, the focus of marketing has shifted from product-centric to customer-centric, from customer acquisition to retention and loyalty, and from individual transactions to the entire buyer journey. This has led marketers to reexamine the entire customer…

The State of Video Gaming in the U.S.

Companies in the gaming and entertainment industry — particularly those concerned about raising their customer satisfaction scores — are increasingly adopting a customer-centric, or player first, strategy. As gamers use multiple connected devices to play and research games, brands can…

Unwrapping the 2016 UK Shopper

The holiday shopping frenzy is just around corner. And in the UK, most of it is going to take place on shoppers’ desktops. In a recent Signal survey of 2,000 UK consumers, more than two-thirds of respondents cite the desktop…
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Webinars

Webinar: How (Real) Relevance Can Save Digital Advertising

When advertisers can deliver an ad targeted to a customer’s needs at the right time and in the right way, 49 percent of Americans will give you their attention, according to a recent survey by VentureBeat. With the growing use of…

Webinar: Master Cross-Channel Customer Recognition

Learn how to more effectively recognize your customers and improve your cross-device targeting, personalization and measurement. Forrester Analyst Richard Joyce and Signal VP of Solutions Todd Schoenherr will discuss what you need to know and how to start building your…

Webinar: Turn on Custom Audiences, Ramp Up CPMs

How can publishers help advertising partners reach real people who are in-market for their products? Learn the latest research on the state of the digital advertising ecosystem for publishers. Our speakers, Stefan Tornquist, VP of Research at Econsultancy and Kathy…
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Case Studies

Signal’s Platform Powers Yahoo! Japan’s Next-Gen DMP

Yahoo! Japan, a top global web portal and leading digital publisher, realized the enormous opportunity in sharing its consumer data with advertisers. Signal helped it create a next-generation data management platform that’s not a walled garden.

Rue La La Builds Strategic Cross-Channel Data Capabilities with Signal

Rue La La, one of the Internet Retailer’s Hot E-Retailers of 2014, sought an efficient way of targeting dormant customers with relevant display ads. Rue La La chose the Signal platform to connect customer data in real-time across vendors and…
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Product Sheets

Continuously Connect with Your Customers

Retain customers and drive loyalty by supercharging your first-party data to deliver relevant and timely customer experiences.

Customize “in-market” audiences and drive higher CPMs

Download our product overview and learn how publishers can use Signal to target a customer list, target website or app visitors, and extend their audience reach through trusted cooperative identification.

Pioneer a Superior People-Based Targeting Option

Solving real-time people-based marketing requires a disruptive marketing technology and a new cooperative identification model. To future proof your data, you need a technology partner committed to helping you accelerate your journey from unknown to known audience targeting. Signal is the only…
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