BrightTag Raises Series ‘A’ Round Led by TomorrowVentures and New World Ventures

Aug. 25, 2010

  • Funding to support growth of industry’s first Data Rights Management Platform™
  • Investors also include Epic Ventures and the I2A Fund

CHICAGO (BUSINESS WIRE) – BrightTag™, digital media’s first Data Rights Management Platform for marketers and publishers, today announced it has closed its Series “A” financing round. TomorrowVentures and New World Ventures led the round, which also included participation from Epic Ventures and the I2A Fund. BrightTag did not disclose any investment terms.

The Chicago Tribune first broke this story

BrightTag provides marketers and publishers with a technology solution to control tracking tags, protect against data leakage and provide transparency to the world of online marketing. With BrightTag, website owners and agencies can work with marketing partners in a matter of minutes without ever bothering IT, and more importantly, they can control what data is collected and shared with each partner.

“We’ve been extremely impressed with BrightTag and believe their solution is important for the online industry. It will reduce the barriers to innovation and adoption of new online marketing solutions which we believe will help accelerate industry growth,” Court Coursey, Managing Partner, TomorrowVentures.

“BrightTag is the right product with the right management team to redefine the world of data rights management,” said J.B. Pritzker, Managing Partner of The Pritzker Group and founder of New World Ventures. “We look forward to helping them grow their business by enabling marketers and publishers to take back control of their data.”

“We’re very pleased by the market validation that BrightTag has received from marketers and publishers who recognize that the BrightTag Data Rights Management Platform is a solution that is long overdue,” Chris Stone, Managing Director, Epic Ventures.

“We feel fortunate to be well positioned to succeed in the current advertising market where privacy and data control are increasingly front and center. This funding will help continue to deliver on our promise to give our customers unparalleled control over their most valuable asset – their data,” Michael Sands, CEO and President of BrightTag.

BrightTag has assembled an unrivaled management team with an impressive history of success that includes: Mike Sands, CEO & President, Marc Kiven, Founder & CRO, Eric Lunt, CTO, and industry-veteran advisors Scott Lipsky, former founder and CTO of Avenue A | Razorfish and Atlas DMT, and Joe Doran, former chief of staff at MSN and former CEO of Media6Degrees.