BrightTag is Named Winner of 2012 Chicago Innovation Awards

Oct. 23, 2012

October 23, 2012 – BrightTag, a technology platform provider for the digital marketing industry, has been named one of the ten winners of the 2012 Chicago Innovation Awards.

The winners were announced at an event held at Chicago’s Harris Theater on Monday, October 22, with more than 1,000 business and civic leaders attending. The Chicago Innovation Awards, celebrating its 11th year, is the Chicago region’s foremost recognition of the most innovative new products or services brought to market or to public service each year.

BrightTag was recognized for its BrightTag ONE™ integration platform, which redefines the way companies collect and share data on their websites. BrightTag ONE puts companies in control of their customer data and other business-critical information — in real time — and across all web, mobile and non-web applications. In the traditional method of connecting websites to marketing and analytics services, companies rely on tags, pixels and other forms of third-party code embedded on their sites. These third-party tags not only create unnecessary silos of data, but also introduce data privacy, data quality and site performance challenges. With BrightTag ONE, these issues are addressed with a single line of code.

“The new products and services brought to market in the Chicago region each year represent the most important economic engine driving the new economy,” said Thomas D. Kuczmarski, Co-Founder with Chicago journalist Dan Miller of the awards. “The economy is challenging but each nominee believes the simple truth that a powerful new product will find a rewarding market and each has the courage to pursue their vision.”

“We are absolutely thrilled to be a 2012 Chicago Innovation Awards winner and extremely proud of the tremendous team effort that went into developing BrightTag ONE,” said Marc Kiven, founder and CRO of BrightTag. “Winning this award reaffirms our vision for BrightTag ONE: To move beyond individual pixels and tags and all the headaches they create, and give companies a single point of integration and real-time control of the data on their sites.”

BrightTag will join the other winners of this year’s Chicago Innovation Awards in ringing the NASDAQ bell in New York City on February 25. “This is one way of carrying the message of Chicago innovation to other parts of the nation,” said Luke Tanen, Executive Director of the Awards. The winners will also meet with Governor Quinn to discuss their winning product or service and ways to advance innovation in Illinois.

There were nearly 400 nominees for the 2012 Chicago Innovation Awards, which cut across all industries, sizes and sectors in the Chicago region.

The complete list of this year’s Chicago Innovation Award winners can be found at www.chicagoinnovationawards.com.

The Chicago Innovation Awards is supported by sponsors including Wrigley, Comcast Business Class, Disney Institute, Edelman, SmithBucklin, and others.

Read more about this news on the media page.