Signal in the News

Second-Party Data About To Go Mainstream

Signal's CEO Mike Sands writes a column for AdExchanger about how second-party data can help marketers amplify first-party data and cross-channel identity.

Marketers Put First-Party Data First

Signal's "The Promise of First-Party Data" report is highlighted in an article by eMarketer stating that marketers remain focused on data efforts -- and those putting money toward such efforts are reaping the benefits.

Marketer bevorzugen First-Party-Daten

Wer als Marketingverantwortlicher erfolgreich sein will, nutzt Daten aus erster statt dritter Hand und stellt sich auf die Veränderungen des Marktes ein. Zu diesem Ergebnis kommt jedenfalls eine gemeinsame Studie der Martkforscher von Econsultancy und dem Cross-Channel-Technologieunternehmen Signal.

Cross Channel Measurement Key To Targeting

In an article on targeting customers across channels and devices, MediaPost references Signal report findings that the majority of marketers do not have a single view of their customers.

Studies underline importance of data, priorities

Signal's Report, "The Promise of First-Party Data," is included in an article about the changing priorities for marketers and retailers, and the challenge of getting all departments on the same page.