Signal's Warren Billington discusses the findings of Signal's just-released survey of Australian marketers. One key finding: fragmented data is hindering marketing efforts.
BizReport highlights key findings from Signal's global report, "Preparing for Cross-Channel Success: Solving the Identity Puzzle."
Signal's Joe Stanhope talks with AdExchanger about the opportunities and risks involved in a Brazilian e-retailer's beacon strategy.
In PerformanceIN, Signal's Neil Joyce explains that the first step to building a true cross-channel framework is to ensure that every customer touch point has data collection capabilities.
March 5, 2015 - Business Matters spoke with Neil Joyce, Signal's Managing Director for EMEA, to find out what defines his way of doing business and the advice he'd give to someone just starting out.
March 4, 2015 - PerformanceIN highlights the departures, arrivals and appointments of executives in the marketing industry, including Neil Joyce, the new Managing Director, EMEA for Signal.
Feb. 26, 2015 - Signal CEO Mike Sands' essay at IAB discusses how marketers can make their data and technology work better together through integration. Sands explains how there can be no meaningful cross-channel action without connected data.