Signal in the News

Translate Data Into A Better Car-Buying Experience

October 29, 2014. Signal SVP of Marketing Joe Stanhope: If you bought a car within the last few years, you probably wondered why the experience was harder than it needed to be, why digital advancements haven’t streamlined the process for…

Cross-Device Marketing No Longer Hypothetical: Use Up 59%

October 28, 2014 - The notice had been given and the introduction made, and now cross-device advertising has arrived. "This trend is due to the rapid development of marketing technology and the addition of mobile into the advertising mix," commented…

Embracing Big Data: Is Your Business Doing Enough?

October 10, 2014 - According to new research from cross-channel marketing and technology company Signal, 53 percent of U.S. marketers said they had increased marketing technology investments in the past three years. However, while more and more companies are embracing…

The Future And Challenges Of Tag Management

Have a few conversations with tag management insiders and it becomes evident pretty quickly that most want us to move our thinking beyond mere “tags” and into everyone’s current most favorite topic: data. “Data has a higher calling. It should…

Penny Pritzker to headline Chicago Consular gala

October 15, 2014 - U.S. Secretary of Commerce Penny Pritzker is returning to Chicago in December to keynote the Consular Corps gala. Representatives from Exelon Corp., ComEd and Signal will be attending: Those companies are being honored for their contributions…

Marketers Can’t Avoid Technology Anymore

October 7, 2014 - Marketers are constantly striving to understand consumers, increasing data collection efforts as a result. However, professionals need to up marketing technology investments if they hope to make sense of this data, according to September 2014 research…

Marketers Struggle to Leverage Ad Tech For Mobile And Web

October 2, 2014 - Marketing tools are rapidly evolving and marketers are spending more money on technology than ever before. But one in two marketers report that fragmented technologies impede their ability to create a consistent experience for consumers across…

Crossing Channels Without Drowning Takes A Road Map

September 26, 2014 - Consumers want consistency as they move between the Web and mobile channels and stores and digital devices, but more than half of brand marketers participating in a study released this week said their companies have yet…

8 Questions To Ask Before Choosing A Tag Management System

September 25, 2014 - There are thousands of digital marketing services fueling the fast-paced, multi-channel digital economy. Their tags populate billions of web pages, resulting in trillions of one-off data connections, all of which require managing and maintenance.