Signal in the News

Penny Pritzker to headline Chicago Consular gala

October 15, 2014 - U.S. Secretary of Commerce Penny Pritzker is returning to Chicago in December to keynote the Consular Corps gala. Representatives from Exelon Corp., ComEd and Signal will be attending: Those companies are being honored for their contributions…

Marketers Can’t Avoid Technology Anymore

October 7, 2014 - Marketers are constantly striving to understand consumers, increasing data collection efforts as a result. However, professionals need to up marketing technology investments if they hope to make sense of this data, according to September 2014 research…

Marketers Struggle to Leverage Ad Tech For Mobile And Web

October 2, 2014 - Marketing tools are rapidly evolving and marketers are spending more money on technology than ever before. But one in two marketers report that fragmented technologies impede their ability to create a consistent experience for consumers across…

Crossing Channels Without Drowning Takes A Road Map

September 26, 2014 - Consumers want consistency as they move between the Web and mobile channels and stores and digital devices, but more than half of brand marketers participating in a study released this week said their companies have yet…

8 Questions To Ask Before Choosing A Tag Management System

September 25, 2014 - There are thousands of digital marketing services fueling the fast-paced, multi-channel digital economy. Their tags populate billions of web pages, resulting in trillions of one-off data connections, all of which require managing and maintenance.

Keeping Up with Customers in a Cross Channel World

Sept. 18, 2014 - by Mike Sands, Signal CEO. Today, the browser is just one of many places where customer behaviors and interactions can be captured. As the universe of channels, touch points, and devices expands, so has the browser’s…

Signal Surpasses 10,000 Customers Globally

August 26, 2014 - Mike Sands is currently the CEO of Signal, a marketing technology that integrates email, text, social media, offers and promotions into a single marketing platform that businesses love. The Makegood recently spoke with Sands about Signal’s…

It’s Finally Happened: Goldfish Concentrate Longer Than Us

The average human’s attention span dropped from 12 seconds in 2000 down to eight seconds in 2013, according to the National Centre for Biotechnology Information. That officially places us behind the intellectual might of goldfish which boast a full nine…