Built in Chicago writes about Signal's sustainable practices, which reflect the company's culture.
Media Post writes about Signal's latest research report on the rise of people-based advertising, in a story about technology companies personalizing consumer experiences.
BizReport shares key takeaways from Signal's research, which shows that 92% of media buyers and their clients are increasing their spend in people-based advertising.
Advertisers in Australia are increasingly interested in people-based ad targeting solutions, according to a Signal study on the topic.
When audiences are fragmented, and traditional loyalty programs no longer resonate, what's a marketer to do? Signal CEO Mike Sands contends it all comes down to knowing your customer.
B&T writes about Signal's latest research report, discussing why addressable media, or people-based advertising, is fast emerging as the preferred solution among Australian advertisers searching for new digital media options.
Learn 8 reasons why “people-based” isn’t just the latest marketing jargon, but is fast becoming a new industry category and the future of digital advertising.