AdWeek includes data from Signal's "The Promise of First-Party Data" report in a roundup of interesting marketing stats, citing that 66% of marketers believe that first-party data provides the truest path to customer understanding.
Signal's CEO Mike Sands writes a column for AdExchanger about how second-party data can help marketers amplify first-party data and cross-channel identity.
Signal's "The Promise of First-Party Data" report is highlighted in an article by eMarketer stating that marketers remain focused on data efforts -- and those putting money toward such efforts are reaping the benefits.
MyCustomer cites Signal report findings that the most successful data-driven marketing campaigns are based on first-party information gleaned from across a range of devices and channels, according to research.
Which types of data can help marketers achieve their fairytale ending? An infographic from DMNews, featuring Signal report findings, answers the question.
Wer als Marketingverantwortlicher erfolgreich sein will, nutzt Daten aus erster statt dritter Hand und stellt sich auf die Veränderungen des Marktes ein. Zu diesem Ergebnis kommt jedenfalls eine gemeinsame Studie der Martkforscher von Econsultancy und dem Cross-Channel-Technologieunternehmen Signal.
EContent details key points from Signal's Special Report on the value of data, including the finding that second-party data, e.g. data shared among trusted partners, is an effective but underutilized data source.