Signal CEO Mike Sands explains in his monthly column why marketers should make first-party data a priority, and why it will create results when it comes to people-based marketing.
Signal CRO Marc Kiven discusses the benefits of a single view of customer identity, and how marketers can get there in today's cross-channel world.
Mike Sands, Signal CEO, writes about how companies can get the most out of their first-party data by creating a strategic data roadmap.
Signal is recognized by the Inc. 5000 list of fastest-growing private companies in the U.S., ranking as #51 on the list overall, and as the #3 fastest-growing software company.
GeoMarketing talks to Signal's Kathy Menis about the company's consumer holiday survey, and the importance of an omnichannel approach for the 2015 holiday season.
Signal CEO Mike Sands writes in MediaPost about why Amazon's Prime Day illustrates the importance of first-party data in retail success.
Marketing Land features Signal data that shows an increase in retail activity across 20 major brands on Prime Day.