Signal in the News

Customer data takes center stage

Feb. 11, 2015 - CEO Mike Sands spoke with BizReport about the flexibility and ownership of data that Signal can provide to marketers. Signal's new tool, the Unified Customer View, allows marketers to create a single view of their customers…

Signal Launches Unified Customer View Solution

Feb. 11, 2015 - Signal's new Unified Customer View solution helps marketers unlock the coveted single view of the customer on an always-on basis, while allowing brands to maintain control of customer data, according to CEO Mike Sands.

There’s No ‘One Size Fits All’ In Marketing To Millennials

Feb. 17, 2015 - Millennials make purchase decision in a totally different way than previous generation and have higher expectations of brands. B&T, with some help from Signal's Warren Billington, warns marketers to create a data strategy, prioritize integration and…

Signal ID system unlocks always-on SCV

Feb. 12, 2015 - Signal's CEO Mike Sands feels that marketers are limited in their one-on-one marketing due to the inability to identify customers across channels and unify fragmented data. Signal's new solution, Unified Customer View, gives brands complete ownership…

Signal Launches Unified Customer View Solution

Feb. 12, 2015 - Signal, a cross-channel marketing technology company, recently launched the industry’s first customer identity management solution. Signal's CEO Mike Sands spoke with ADOTAS about creating a unified data set in order to understand a customer's journey.

Signal launches cross-channel customer data management platform

Feb. 11, 2015 - Signal's new platform is designed to unify data sets to enable marketers to better interact and target customers. CMO interviewed Chief Revenue Officer Marc Kiven about how Signal's technology is reinventing the way marketers collect, use…

Integrated or ‘best-of-breed’ Marketing Tech – which is best?

Feb. 4, 2015 - In a new, independent report from the Winterberry Group and IAB, co-sponsored by Signal, key marketing experts are still divided over which technology will solve their key challenges. Smart Insights spoke with Signal's CEO Mike Sands…