People-based marketing will help advertisers solve several problems in 2016, writes Neil Joyce, Signal Managing Director, EMEA.
MarketingProfs shares Signal's eight predictions about what marketers will focus on in 2016.
Signal's SVP of Product, Blane Sims, talks about what’s in store for programmatic in 2016, and why it's no longer about workflow efficiency but targeting efficiency.
From people-based marketing to the new ad-blocking landscape to mobile and more, Signal CEO Mike Sands lays out his predictions for how digital marketing will transform this year.
Omnichannel experiences continue to satisfy the average shopper's need for seamless brand interactions, as highlighted by Signal's recent infographic.
Signal CTO Eric Lunt is profiled by Crain's Chicago Business, being called “the most thorough and brilliant software architect."
The 2015 holiday shopping season taught retailers that just because the mobile door is open, doesn't mean that the brick-and-mortar door closing, writes Signal CEO Mike Sands.