Signal in the News

Marketers Stuck in “First-Gear” with Data Ambitions

Jan. 23, 2015 - The average marketer uses 12 digital tools to support data-driven marketing efforts. Signal's Mike Sands and Marc Kiven discuss how marketers are trying to unify customer information across channels, but face the complex challenge of data…

Datengetriebenes Cross-Channel Marketing: SIGNAL unterstützt Studie des IAB

Jan. 21, 2015 - SIGNAL, der weltweit führende Anbieter für Cross-Channel Marketing-Technologien, unterstützt eine heute vom IAB und der Winterberry Group veröffentlichte Studie, die den Status Quo hinsichtlich der Nutzung von Datentechnologien im Marketing untersucht.

‘Tech Stacks’ Comprised Of An Ad Tech Dozen

Jan. 21, 2015 - According to a study by the Winterberry Group, co-sponsored by Signal, marketers use around a dozen technologies on average in their digital advertising stacks. The study looks into how integrating these tools can create more value…

MarTech Realities: Integration, Build vs. Buy Decisions

Jan. 22, 2015 - Marketers have an increasing need to integrate their marketing technology tools, according to Signal CEO Mike Sands. Signal co-sponsored a survey by the Winterberry Group that focused on digital marketing integration in the marketing industry today.

What Will Marketers Do Differently In 2015?

Jan. 16, 2015 - Marketing executives were asked to share the lessons they learned in 2014 and how they'll apply them in 2015. CMO.com asked Signal's Joe Stanhope to share his predictions.

How iBeacon will deliver for travel in 2015

Jan. 6, 2015 - The iPhone 6 has gotten lots of coverage, but what should be of far greater interest to marketers is the software that powers it: the iBeacon technology in iOS 8, writes Signal SVP Joe Stanhope.

Marketing, messages and breaking down the silo mentality

Jan. 2, 2014 - In 2015, Signal CRO and Co-Founder Marc Kiven thinks companies will be rethinking their marketing strategies. "The consumer expects information at their fingertips, and they expect it to be tailored to them."

What North America is Saying: 21 Experts on Marketing in 2015

Dec. 17, 2014 - It's not easy to determine which direction performance marketing will take next year. To get a new perspective, we asked 21 experts—including Signal CEO Mike Sands—what they expect will be the biggest industry developments in 2015.