Signal in the News

Start Me Up: Mike Sands ’96

Signal CEO Mike Sands talks to Northwestern's Kellogg Magazine about why constant innovation is key to business success.

Yahoo! Japan Has No Interest In Being A Walled Garden

Yahoo! Japan talks with AdExchanger about how Signal is powering their first-party data management platform, a scaled, real-time alternative to walled gardens that extends to 88% of the country’s Internet population.

First-party data: The new marketing currency

Warren Billington, Signal's Managing Director for Australia, New Zealand, and Southeast Asia, writes for AdNews about why first-party data is emerging as the new currency of data-driven marketing success – one that will power deeper consumer engagement.