Media Coverage

Are chief marketing technologists key to customer-centricity?

Signal's Nick McCarthy discusses why companies must master data and technology to provide truly personalized experiences to their customers.

Marketing, By the Numbers

Signal's SVP of Marketing Kathy Menis discusses research by Forrester and Accenture which found that while marketers understand that digital is changing the customer experience, those who believe they're exceeding customer expectations is on the decline.

Digital Marketing in 2017: Trends and Predictions

Marketing Profs uses Signal's infographic to showcase eight marketing trends to focus on in 2017.

GUEST COMMENT Can UK retailers square up to Amazon?

Signal's Managing Director Neil Joyce weighs in on the recent release of Amazon's Dash Product and how retailers can keep up with the ecommerce giant.

Is Personalization the New Buzz for 2017?

Signal examines trends for 2017 with an infographic and points the marketing technology world in the direction of personalization.

CMOs Lead the Enterprise Toward Customer Obsession

Signal's Managing Director Nick McCarthy explains how successful CMOs are taking control of the C-suite to deliver on a brand’s promise and drive business growth.

3 Ways to Thrive in the Year of Customer Experience

Mike Sands predicts 2017 will be the year customer experience becomes a top priority for marketers and offers three tips to help your brand stay ahead.

3 Tips to Embrace Customer Data All Year Long

Signal's SVP of Marketing Kathy Menis discusses why retailers must be prepared to effectively capture and connect customer data at every touchpoint to create persistent identities that are robust and long-lasting.

Inside 10 of the hottest holiday parties in Chicago tech

Built in Chicago features Signal as one of the hottest holiday parties in Chicago tech this season.

Signal’s 2017 Prediction: Customer Identity All Important As Marketers Covet Loyalty

B&T talks with Signal's CEO, Mike Sands about why understanding identity is at the core for improving customer experiences in 2017.