Signal in the News

How Marketers Can Make Data and Technology Work Better Together

Feb. 26, 2015 - Signal CEO Mike Sands' essay at IAB discusses how marketers can make their data and technology work better together through integration. Sands explains how there can be no meaningful cross-channel action without connected data.

Customer data takes center stage

Feb. 11, 2015 - CEO Mike Sands spoke with BizReport about the flexibility and ownership of data that Signal can provide to marketers. Signal's new tool, the Unified Customer View, allows marketers to create a single view of their customers…

Signal Launches Unified Customer View Solution

Feb. 11, 2015 - Signal's new Unified Customer View solution helps marketers unlock the coveted single view of the customer on an always-on basis, while allowing brands to maintain control of customer data, according to CEO Mike Sands.

There’s No ‘One Size Fits All’ In Marketing To Millennials

Feb. 17, 2015 - Millennials make purchase decision in a totally different way than previous generation and have higher expectations of brands. B&T, with some help from Signal's Warren Billington, warns marketers to create a data strategy, prioritize integration and…

Signal ID system unlocks always-on SCV

Feb. 12, 2015 - Signal's CEO Mike Sands feels that marketers are limited in their one-on-one marketing due to the inability to identify customers across channels and unify fragmented data. Signal's new solution, Unified Customer View, gives brands complete ownership…

Signal Launches Unified Customer View Solution

Feb. 12, 2015 - Signal, a cross-channel marketing technology company, recently launched the industry’s first customer identity management solution. Signal's CEO Mike Sands spoke with ADOTAS about creating a unified data set in order to understand a customer's journey.

Signal launches cross-channel customer data management platform

Feb. 11, 2015 - Signal's new platform is designed to unify data sets to enable marketers to better interact and target customers. CMO interviewed Chief Revenue Officer Marc Kiven about how Signal's technology is reinventing the way marketers collect, use…