How will marketers deliver relevant, powerful customer experiences in the new connected world? The answer is first-party data, writes ClickZ.
MyCustomer cites Signal report findings that the most successful data-driven marketing campaigns are based on first-party information gleaned from across a range of devices and channels, according to research.
Which types of data can help marketers achieve their fairytale ending? An infographic from DMNews, featuring Signal report findings, answers the question.
Wer als Marketingverantwortlicher erfolgreich sein will, nutzt Daten aus erster statt dritter Hand und stellt sich auf die Veränderungen des Marktes ein. Zu diesem Ergebnis kommt jedenfalls eine gemeinsame Studie der Martkforscher von Econsultancy und dem Cross-Channel-Technologieunternehmen Signal.
EContent details key points from Signal's Special Report on the value of data, including the finding that second-party data, e.g. data shared among trusted partners, is an effective but underutilized data source.
In an article on targeting customers across channels and devices, MediaPost references Signal report findings that the majority of marketers do not have a single view of their customers.
Signal's Report, "The Promise of First-Party Data," is included in an article about the changing priorities for marketers and retailers, and the challenge of getting all departments on the same page.