Media Coverage

How to Minimise Digital Ad Spend Wastage

Neil Joyce, Signal SVP, writes in Fourth Source about why addressability is the solution to the problem of wasted ad spend.

Where Will Mobile Users Be Shopping this Holiday?

eMarketer shares Signal's findings that desktops and stores are still the most popular channels for making holiday purchases.

3 Ways Retailers Can Dominate With Relevance This Back-To-School Season

The back-to-school retail season lasts well into the fall. Kathy Menis, Signal's SVP of Marketing, discusses ways to reach shoppers with relevance no matter where they are in the customer journey.

For Smart Marketers Today, ‘It’s The People, Stupid’

Signal's SVP of Marketing, Kathy Menis, discusses the prevailing trend of people-based marketing, and how to achieve it with a single view of customers.

Report: Digital will be strong through holiday season

Insights from Signal are shared in a story about how to succeed in the digital battleground this holiday season.

Industry Profile: Signal senior VP, Michael Twomey

Michael Twomey, Signal's SVP of People-Based Marketing, is profiled in AdNews' weekly profile that looks at the buzzed-about professionals working across the advertising, ad tech, marketing and media sector in Australia

Inc. 5000 names five Chicago-area companies in top 100

Signal is among Chicago's top companies who made the 2016 Inc. 5000 list of fastest-growing private businesses in the country.

Inc. Mag’s Revenue Survey Shows Where Growth Is Happening In Ad Tech

Signal's second year on the Inc. 500 is highlighted as an example of the demand for tools and data that help marketers target people more precisely.

5 Strategies to Shake Up your Holiday Retail Playbook

Signal's SVP of Marketing, Kathy Menis, talks to 1to1 Media about strategies for holiday season success, and why it's the best time to gather data about customers.

The High Price of Low-Cost CPMs

Signal's research about addressable media highlights the issues in the digital advertising industry, with the majority of advertisers saying they aren't comfortable with the traditional display ad model.