Neil Joyce, Signal's Managing Director, EMEA, shares thoughts with Travolution about creating a framework for marketing success in a world that extends far beyond the web browser.
Built In Chicago names Signal as one of the top companies to intern for in Chicago for its impactful, interesting projects and fun perks.
MediaPost details Signal's global study of marketers, noting that data fragmentation remains the main obstacle for marketers in achieving an unobstructed view of customers.
Signal's global survey of marketers finds that a majority of marketers use fragmented, incomplete and complex approaches to building a single view of their customer.
A global study by Signal finds that marketers are stuck at the cross-channel gate as just 6% say they have a single customer view across all channels.
B&T outlines findings from a Signal survey of Australian marketers. Most know they need to have a single view of the customer, but many blame the fragmentation of audience and customer profiles for not being able to achieve this easily.
Der Erfolg von Marketing-Kampagnen hängt maßgeblich von einem vollständigen Nutzerprofil ab. Doch nur sechs Prozent der Unternehmen können ihre Kunden auch über mehrere Kanäle hinweg identifizieren.