Signal CEO Mike Sands writes in MediaPost about why Amazon's Prime Day illustrates the importance of first-party data in retail success.
Signal CEO Mike Sands is profiled in a story about the contributions Orbitz alumni have made to the Chicago technology community.
AdWeek includes data from Signal's "The Promise of First-Party Data" report in a roundup of interesting marketing stats, citing that 66% of marketers believe that first-party data provides the truest path to customer understanding.
Marketers are increasingly successful as they embrace first-party data over third-party data, writes MarketingTech News in their story about Signal's most recent special report.
How will marketers deliver relevant, powerful customer experiences in the new connected world? The answer is first-party data, writes ClickZ.
Three steps to building a successful first-party data strategy are outlined in the June installment of Signal CEO Mike Sands' MarketingLand column.
Signal's CEO Mike Sands writes a column for AdExchanger about how second-party data can help marketers amplify first-party data and cross-channel identity.