Signal in the News

Retailers’ Cross-Screen Challenges Remain

Jan. 27, 2015 - Achieving the “holy grail” of engaging customers across devices and driving offline purchases remains elusive, according to a report by the Winterberry Group and IAB. CEO Mike Sands of Signal, a co-sponsor of the study, gives…

Study: Data tools don’t stop cross-channel challenges

Jan. 26, 2015 - Research by Winterberry Group and the IAB, co-sponsored by Signal, surveyed brands to see how they were dealing with cross channel challenges. The big takeaway: despite the options offers by tool suites and best of breed…

Marketers Stuck in “First-Gear” with Data Ambitions

Jan. 23, 2015 - The average marketer uses 12 digital tools to support data-driven marketing efforts. Signal's Mike Sands and Marc Kiven discuss how marketers are trying to unify customer information across channels, but face the complex challenge of data…

Datengetriebenes Cross-Channel Marketing: SIGNAL unterstützt Studie des IAB

Jan. 21, 2015 - SIGNAL, der weltweit führende Anbieter für Cross-Channel Marketing-Technologien, unterstützt eine heute vom IAB und der Winterberry Group veröffentlichte Studie, die den Status Quo hinsichtlich der Nutzung von Datentechnologien im Marketing untersucht.

‘Tech Stacks’ Comprised Of An Ad Tech Dozen

Jan. 21, 2015 - According to a study by the Winterberry Group, co-sponsored by Signal, marketers use around a dozen technologies on average in their digital advertising stacks. The study looks into how integrating these tools can create more value…

MarTech Realities: Integration, Build vs. Buy Decisions

Jan. 22, 2015 - Marketers have an increasing need to integrate their marketing technology tools, according to Signal CEO Mike Sands. Signal co-sponsored a survey by the Winterberry Group that focused on digital marketing integration in the marketing industry today.

What Will Marketers Do Differently In 2015?

Jan. 16, 2015 - Marketing executives were asked to share the lessons they learned in 2014 and how they'll apply them in 2015. CMO.com asked Signal's Joe Stanhope to share his predictions.