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The New Prerequisite for Brand Loyalty: Make Your Customers Feel Loved

It’s the Age of the Customer, the era of the Internet of Me. Brand names and physical footprints are no longer the decision-drivers they once were. Consumers have turned their trust to whatever they can pull up on their smartphones,…

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Customer-Obsessed CMOs Rise To the Top of the Enterprise

No one is closer to a customer’s path to purchase than the data-driven CMO. And that, in turn, has set the chief marketer on the path to the CEO’s office. It would be hard to find an industry that has…

The Future of Identity Is Persistence and Portability

Identity resolution is not a one-and-done. Rather, it is best viewed as an ongoing process. To optimize this process, marketers must think holistically about all of their customer data collection and application needs. The process must recognize that the customer…

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Data-Driven Marketing Expert Nick McCarthy Joins Signal to Lead EMEA Business

Signal, a global leader in real-time, people-based marketing, today announced that Nick McCarthy has joined the company as Managing Director, UK and EMEA. Based in London, McCarthy will oversee Signal’s sales and business development across the UK, Europe, and the…

Signal Ranked for Second Consecutive Year on Deloitte Technology Fast 500™

Signal, a global leader in real-time, people-based marketing technology, today announced that for the second year in a row it is included on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and…

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Marketing, By the Numbers

Signal's SVP of Marketing Kathy Menis discusses research by Forrester and Accenture which found that while marketers understand that digital is changing the customer experience, those who believe they're exceeding customer expectations is on the decline.

Digital Marketing in 2017: Trends and Predictions

Marketing Profs uses Signal's infographic to showcase eight marketing trends to focus on in 2017.

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Signal’s 2017 Prediction: Customer Identity Becomes a Strategic Business Asset as Marketers Prioritize Loyalty

In 2017, identity resolution will become a strategic imperative for brands as the race for consumer attention and loyalty intensifies. Marketers will focus on making their customer identities both persistent and portable, providing the ability to recognize and connect with…

Are chief marketing technologists key to customer-centricity?

Signal's Nick McCarthy discusses why companies must master data and technology to provide truly personalized experiences to their customers.

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