B&T talks with Signal's CEO, Mike Sands about why understanding identity is at the core for improving customer experiences in 2017.
Signal's travel survey is featured to show how travelers are cross-device and how travel suppliers must deliver seamless experiences as travelers switch between devices.
- Chicago, IL
In 2017, identity resolution will become a strategic imperative for brands as the race for consumer attention and loyalty intensifies. Marketers will focus on making their customer identities both persistent and portable, providing the ability to recognize and connect with…
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