Signal's SVP of Marketing Kathy Menis discusses research by Forrester and Accenture which found that while marketers understand that digital is changing the customer experience, those who believe they're exceeding customer expectations is on the decline.
Marketing Profs uses Signal's infographic to showcase eight marketing trends to focus on in 2017.
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In 2017, identity resolution will become a strategic imperative for brands as the race for consumer attention and loyalty intensifies. Marketers will focus on making their customer identities both persistent and portable, providing the ability to recognize and connect with…
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