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Customer-Obsessed CMOs Rise To the Top of the Enterprise

No one is closer to a customer’s path to purchase than the data-driven CMO. And that, in turn, has set the chief marketer on the path to the CEO’s office. It would be hard to find an industry that has…

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The Future of Identity Is Persistence and Portability

Identity resolution is not a one-and-done. Rather, it is best viewed as an ongoing process. To optimize this process, marketers must think holistically about all of their customer data collection and application needs. The process must recognize that the customer…

Marketers Turn to Second-Party Data to Drive Scale and Performance

With identity resolution taking center stage in marketing strategies, second-party data is stepping into the spotlight. As brands seek to recognize and relate to real customers at every point along the path to purchase, sharing first-party data is becoming a…

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Data-Driven Marketing Expert Nick McCarthy Joins Signal to Lead EMEA Business

Signal, a global leader in real-time, people-based marketing, today announced that Nick McCarthy has joined the company as Managing Director, UK and EMEA. Based in London, McCarthy will oversee Signal’s sales and business development across the UK, Europe, and the…

Signal Ranked for Second Consecutive Year on Deloitte Technology Fast 500™

Signal, a global leader in real-time, people-based marketing technology, today announced that for the second year in a row it is included on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and…

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Signal’s 2017 Prediction: Customer Identity All Important As Marketers Covet Loyalty

B&T talks with Signal's CEO, Mike Sands about why understanding identity is at the core for improving customer experiences in 2017.

One Person, Multiple Devices And Channels

Signal's travel survey is featured to show how travelers are cross-device and how travel suppliers must deliver seamless experiences as travelers switch between devices.

Signal’s 2017 Prediction: Customer Identity Becomes a Strategic Business Asset as Marketers Prioritize Loyalty

In 2017, identity resolution will become a strategic imperative for brands as the race for consumer attention and loyalty intensifies. Marketers will focus on making their customer identities both persistent and portable, providing the ability to recognize and connect with…

Inside 10 of the hottest holiday parties in Chicago tech

Built in Chicago features Signal as one of the hottest holiday parties in Chicago tech this season.

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