At Signal, our mission is building a new data infrastructure for the future of marketing technology.For the past 20 years, the collection of customer engagement data has been reliant on web browsers, cookies and bits of code called tags and on data warehouses and time-consuming batch processes. Signal is the only company in the world to have replaced a legacy “tag-cookie-browser” approach with a cloud-based platform and API connections.
In fact Signal has the world’s largest set of vendors connected directly through API’s to allow for customer touch points and vendor end points to all be wired up together on the same grid.
The benefits are clear:
- Take back control of your data and how it’s being used and shared
- Collect, integrate and take action on data from websites and non-browser environments — mobile, email, CRM, call center, social, point-of-sale, kiosks and more
- Stream data in real-time from any collection point to any endpoint in your marketing stack