The Beacon

Every Hack Counts at Signal

This year Hack Week at Signal coincided with the 2016 presidential election. So Signalites spent the week in a race to create the most innovative office hack. In true democratic fashion, every employee was given a platform for diving into…

Candy and Costumes and Clowns, Oh My!

Halloween at Signal is more than a holiday, it’s a tradition. Signalites come together to sip on spooky cocktails out of a cauldron and eat ghoulishly delightful goodies, all while showing off their most creative costume creations. This year’s festivities…

Lessons From a Reformed Data Hoarder

“Collect everything.” That is, word-for-word, the direction I was given by a client regarding their desired data collection strategy. As a former director at a big global media agency, my job was to help Fortune 500 clients manage their first-party…

How to Master Your Marketing Technology Mix

In today’s consumer-driven, always-on world, marketing and technology go together like peanut butter and jelly. Mastering the modern “technology stack,” however, is anything but child’s play.  Not only does technology enable marketers to reach and engage connected audiences, it provides…