Research Reports

How Digital Marketing Will Change in 2017

In 2017, marketers will be hit with the full force of technology disruption. See all 8 of Signal’s 2017 predictions and recommendations in this report.

Digital Clarity Group Special Report: The Amazon Threat and The Facebook Trap

The holiday season is “make or break” time for retailers, accounting for up to 30% of annual revenue. Retailers face a host of challenges: mega competitors like Amazon, the rise of social platforms and the relentless flood of data that…

Econsultancy Special Report: People-Based Advertising

Without question, traditional online advertising as we know it is at a crossroads. Econsultancy interviewed over 350 senior North American marketers and media buyers across a vast array of industry verticals to find out how addressable media is allowing advertisers…
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Creating a True Single View

In the race to win today’s fickle, device-centric customers with the type of immediate 1:1 experiences they’ve come to expect, brands must be able to unify all of their data into a centralised, durable profile that can be used for…

Mastering Today’s Cross-Device Customer

Your customer’s path to purchase is a winding road across multiple devices.  If you can’t follow her path, how can you reach  her when and where it counts? In today’s multi-screen world, 80% of consumers bounce between devices and 40%…

Building Brand Loyalty in a Digital-First World: The Marketer’s Guide

A seamless and personal dialogue with your customers–that’s what it takes to create emotional connections that build brand loyalty in a digital-first world. Download this eBook to find out how to use the targeting precision of email to create amazing…
All E-Books


Identity Graphs Demystified

With the emergence of people-based marketing, an identity graph is the foundation required to recognise people across channels and devices at every step of the customer journey to deliver true 1:1 marketing at scale. But what exactly is an ID…

Buyer’s Guide to Data Onboarding

Discover how data onboarding can help you better understand and reach your customers.

Server Direct 101

Learn how Signal Direct goes beyond tag management to provide a scalable method of integration that eliminates vendor tags and connects brands and sites to their trusted vendors in real-time.
All Guides


Digital Marketing in 2017: Trends and Predictions

In the past few years, the focus of marketing has shifted from product-centric to customer-centric, from customer acquisition to retention and loyalty, and from individual transactions to the entire buyer journey. This has led marketers to reexamine the entire customer…

The State of Video Gaming in the U.S.

Companies in the gaming and entertainment industry — particularly those concerned about raising their customer satisfaction scores — are increasingly adopting a customer-centric, or player first, strategy. As gamers use multiple connected devices to play and research games, brands can…

Unwrapping the 2016 UK Shopper

The holiday shopping frenzy is just around corner. And in the UK, most of it is going to take place on shoppers’ desktops. In a recent Signal survey of 2,000 UK consumers, more than two-thirds of respondents cite the desktop…
All Infographics


Webinar: How (Real) Relevance Can Save Digital Advertising

When advertisers can deliver an ad targeted to a customer’s needs at the right time and in the right way, 49 percent of Americans will give you their attention, according to a recent survey by VentureBeat. With the growing use of…

Webinar: Master Cross-Channel Customer Recognition

Learn how to more effectively recognise your customers and improve your cross-device targeting, personalisation and measurement. Forrester Analyst Richard Joyce and Signal VP of Solutions Todd Schoenherr will discuss what you need to know and how to start building your…

Webinar: Turn on Custom Audiences, Ramp Up CPMs

How can publishers help advertising partners reach real people who are in-market for their products? Learn the latest research on the state of the digital advertising ecosystem for publishers. Our speakers, Stefan Tornquist, VP of Research at Econsultancy and Kathy…
All Webinars

Case Studies

Signal’s Platform Powers Yahoo! Japan’s Next-Gen DMP

Yahoo! Japan, a top global web portal and leading digital publisher, realized the enormous opportunity in sharing its consumer data with advertisers. Signal helped it create a next-generation data management platform that’s not a walled garden.

Rue La La Builds Strategic Cross-Channel Data Capabilities with Signal

Rue La La, one of the Internet Retailer’s Hot E-Retailers of 2014, sought an efficient way of targeting dormant customers with relevant display ads. Rue La La chose Signal to connect customer data in real-time across vendors and achieve success…
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Product Sheets

A New People-Based Approach to Addressable Media

Your customers aren’t browsers, cookies or devices. They are real people with real expectations. They view your brand through a single lens and seek experiences that are authentic, helpful and relevant to where they are in their buying journeys The…

Customize “in-market” audiences and drive higher CPMs

Download our product overview and learn how publishers can use Signal to target a customer list, target website or app visitors, and extend their audience reach through trusted cooperative identification.

Pioneer a Superior People-Based Targeting Option

Solving real-time people-based marketing requires a disruptive marketing technology and a new cooperative identification model. To future proof your data, you need a technology partner committed to helping you accelerate your journey from unknown to known audience targeting. Signal is the only…
All Product Sheets